Manager, Strategic Product Marketing
Location: Piscataway
Posted on: June 23, 2025
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Job Description:
About GenScript GenScript Biotech Corporation (Stock Code:
1548.HK) is a global biotechnology group. Founded in 2002,
GenScript has an established global presence across North America,
Europe, the Greater China, and Asia Pacific. GenScript's businesses
encompass four major categories based on its leading gene synthesis
technology, including operation as a Life Science CRO, enzyme and
synthetic biology products, biologics development and
manufacturing, and cell therapy. GenScript is committed to striving
towards its vision of being the most reliable biotech company in
the world to make humans and nature healthier through
biotechnology. About ProBio ProBio proactively provides end-to-end
CDMO service from drug discovery to commercialization with
proactive strategies, professional solutions and efficient
processes in cell and gene therapy, vaccine, biologics discovery
and antibody protein drug to accelerate drug development for
customers. ProBio’s total cell and gene therapy solution covers CMC
of plasmid and virus for IND filing as well as clinical
manufacturing and commercial manufacturing. Job Scope: The
Strategic Product Marketing Manager is responsible for managing the
key product line services of the Molecular Biology business. This
role will be responsible for leading projects from definition
through launch phase, gather customer feedback and market
intelligence, and managing product lifecycle and pricing. Reporting
to: Head of Global Product Management, Molecular Biology Location:
Piscataway, NJ or US Remote Please note this role is ideally based
in Piscataway, NJ but can be remote as needed. The estimated salary
range is $90,000 - $110,000, based on experience. Key
Responsibilities: Manage product lifecycle including P&L,
market analysis, product roadmap & strategy, pricing review,
process optimization, and internal system upgrades Lead
new/upgraded services from planning and execution to successful
launch Conduct market research and VoC to identify trends, unmet
needs, and opportunities Develop customer-facing materials
including flyers, videos, webinars, handbooks, white papers, and
promotion materials Routinely monitors competitive landscape for
significant shifts, articulates the implications for the business,
and develops appropriate responses Provide critical insights and
recommendation based on external and internal assessment to drive
sustainable growth for product lines Work closely with R&D and
Production team to develop new products and optimize existing
services through customer feedback and market trend analysis
Collaborate with marketing team to develop GTM strategy for new
service offerings, regional campaigns, promotion and initiatives
Provide on-market support to commercial team Education: Bachelor of
Science degree in life sciences or related discipline is required
Master of Science or PhD degrees in life sciences are desired.
Qualifications: 2-5 years’ experience in Product Management &
Marketing related roles in the life sciences industry Demonstrated
ability to conduct market research and develop business cases
Outstanding written and verbal communication skills are required
Knowledge of molecular biology service market and gene synthesis
Track record of success in leading and launching key projects
Cross-Functional Knowledge Experience working with CRO is a plus
LI-EB1 GS GenScript USA Inc/ProBio Inc. is a proud equal
opportunity/affirmative action employer committed to attracting,
retaining, and maximizing the performance of a diverse and
inclusive workforce. It is the Company's policy to ensure equal
employment opportunity without discrimination or harassment based
on race, color, religion, sex (including pregnancy, childbirth, or
related medical conditions), sexual orientation, gender identity or
expression, age, disability, national origin, marital or
domestic/civil partnership status, genetic information, citizenship
status, uniformed service member or veteran status, or any other
characteristic protected by law. GenScript USA Inc./ProBio Inc.
maintains a drug-free workplace. Please note: Genscript USA
Inc./ProBio Inc. will only contact candidates through verified
application sources. GenScript/Probio does not request personal
information from candidates through individual email or any other
platform.
Keywords: , Newark , Manager, Strategic Product Marketing, Science, Research & Development , Piscataway, New Jersey
