Executive Director - Launch Excellence
Location: Plainsboro
Posted on: June 23, 2025
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Job Description:
About the Department Our Marketing & Patient Solutions group
creates and delivers human-centered experiences, where innovation
meets customer-centricity, driving the ultimate experience for our
patients. Our focus extends beyond transactions to craft
experiences as one fully integrated, aligned and connected
organization that puts empathy at the center, powered by insight
and foresight. We develop an end-to-end approach to strategy,
focusing on every touchpoint that impacts our customers. We
leverage data and insights to inform our decision-making processes,
ensuring that our strategies are rooted in a deep understanding of
customer needs and behaviors. Our 'test and learn’ mindset and
approach enables us to iterate rapidly and refine our strategies
based on real-world results. We are building an intentional team
culture that is made up of diverse skillsets, united by the shared
belief that reinvention and learning is what fuels continuous
growth. Do you get excited about exploring the unknown? Does the
idea of driving value through human-centered design pull you in?
Are you ready to experiment with us? The Position The Executive
Director, Head of Launch Excellence Strategy will guide launch
strategy and execution at NNI – for the portfolio and individual
brands and will work with the therapeutic areas teams to ensure
alignment with organizational objectives and industry best
practices. This role will foster innovative approaches and
processes to enhance business performance and drive sustainable
growth across the organization. This role involves developing and
implementing enterprise capabilities, best practices, processes,
and governance across the portfolio. The initial focus of this role
will be to ensure success of near-term launches across Diabetes,
Obesity, and MASH programs, ensuring market/product/organizational
readiness. Relationships This position will report to the VP of
Future Portfolio, Pipeline Strategy and Launch. This role will
coordinate closely with cross-functional teams (e.g., marketing,
sales, analytics, research and development, finance, operations,
global, etc.) to plan bold launch strategies that achieve business
objectives and launch milestones. Works cross functionally with the
global team to ensure launch measurements and governance reviews
are on track and align on major milestones and business reporting
requirements. The role has a team of Launch excellence leads and
PMO (in-house as well as external resourcing) reporting to them.
Essential Functions Strategic Launch Planning: Lead with strategic
approach to launch plans, ensure a unified view across launches,
including supporting processes and a governance structure.
Collaborate closely with the therapeutic area/brand leads and teams
to provide connectivity across functions(Reg, Deve, Medical,
Access, Portfolio Strat/Ops, Pipeline), provide guidance on
commercial strategies and market readiness. Incorporate overall
launch plans into broader commercial execution strategy. Be
accountable for launches from L-30 through successful launch to L6
months and build muscle into launch and drive accountability and
ownership on launch performance Market Readiness Planning and
Unified launch approach: Develop and implement a comprehensive
launch strategy and consistent, robust approach to market readiness
in collaboration with the therapeutic area/brand leads. Oversee and
ensure the readiness of launches by monitoring key indicators and
success factors within the market. Take proactive measures to
address any challenges or roadblocks in the launch process.
Coordinate interlinked launches across therapeutic areas or
indications, identify synergies, and risks with mitigation plans.
In addition, the role will drive alignment of commercial readiness
activities with regulatory, medical, supply, market access and
sales Implement Launch Excellence Frameworks: Establish and oversee
launch excellence frameworks, including Pre-Launch and Post-Launch
performance assessments to gather learnings and drive continuous
improvement. Capture lessons learned and best practices to apply to
future brands and launches, evolving the launch playbook to cover
interdependencies and key changes in the Cardiometabolic market
landscape Potential to build a dedicated Launch Analytics Hub: Lead
and drive the team for creation of integrated launch analytics hub
delivering cross-cutting insights that power field effectiveness,
brand planning, and portfolio decisions. Oversee development of
launch playbooks and launch excellence frameworks, including
Pre-Launch and Post-Launch performance assessments to gather
learnings and drive continuous improvement Talent Development for
TA/Brand leadership roles: This team set-up creates a supportive
environment where early and mid-career talent can develop the
skills necessary for future Brand/ TA leadership roles. Akin to an
incubator, identify talent with leadership potential; define,
equip, and provide regular coaching that includes development,
feedback, and recognition, driving the team toward becoming a key
source of emerging leaders who can serve as future Brand/TA leads
Enterprise Capability Development: Develop launch excellence
frameworks, tools, and methodologies across the organization to
ensure asset, market, and enterprise readiness. Establish processes
and governance structure to support new launches and market
readiness Budget Management: Work closely with finance and brand
strategy to define the budget allocated for TA and brand
activities. Secure global funding and assess progress during
pre-launch Risk Management: Proactively raises risks within the
brand/launch plan to brand and marketing leads, other functional
leaders, and VP. Uses business and launch expertise to inform risk
mitigation strategies and assesses potential resourcing needs.
Leads through ambiguity and change management needed within brand
and other functions as necessary to overcome obstacles and achieve
launch success. Process and Operations Management:
Champions/manages the team of internal launch collaborators to
ensure successful and timely launch process management. Ensure
completion of launch readiness tasks, ensuring a standardized
approach across brands and that resourcing is in place to support
launch strategy initiatives. Owns launch roadmap to support launch
success. Track team to facilitate LAP meetings, flag risks,
escalate, coordinate decisions, remove roadblocks etc Process
Optimization and standardization: Drive initiatives focused on
continuous improvement of launch execution and marketing processes.
Identify areas for enhancement and implementing processes to
optimize TA/brand performance and launch outcomes based on
marketing activities Best Practice Integration and Continuous
improvement: Capture lessons learned and best practices to apply to
future brands and launches. Collaborate with internal cross
functional stakeholders to incorporate these into marketing
strategies and execution across the portfolio. Share broadly across
NNI to drive adoption and excitement around the capability. Evolve
launch playbook to cover interdependencies and key changes to the
Cardiometabolic market landscape and implement launch excellence
frameworks People Development and Coaching: Responsible for setting
and communicating clear individualized role expectations for each
report based on position, skills, talents, and objectives. Ensure
that reporting personnel have strengths-based individual
development plans (IDP), with annual goals and measurements that
are consistent with the priorities of the business. Provide regular
coaching of reports that prioritizes appropriate challenging,
development, feedback, regular recognition, and support. Drive team
towards the vision of being an incubator of early brand leads who
can serve as future TA leads Physical Requirements 20-30% overnight
travel required. Development Of People Supervisory. Ensure that
reporting personnel have individual development plans (IDP), with
annual goals and measurements that are consistent with the
priorities of the business, and that interim reviews are held so
that their work is focused on those priorities, and they understand
their level of accountability for results and the measurement
process. Ensure that the IDP forms include completed learning and
aspiration plans and are in place for all reporting personnel to
enable the achievement of goals and capability to assume increased
levels of responsibility. Manage the application and communication
of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications Requires a bachelor’s degree, and a master’s degree
is preferred Requires 15 years of commercial function experience in
biopharmaceutical/medical device industry, with 10 of those years
in marketing/brand/product management. This includes strong
knowledge of the pharmaceutical industry, competitive market
dynamics and trends, especially within diabetes preferred Requires
product launch experience (planning and execution) from a
marketing/brand/product management function, within the
biopharmaceutical or medical device industry. This includes
demonstrated success in commercial planning and launching products,
including driving effective launch strategy, and identifying and
implementing best practices Requires 3 years management experience
(including experience leading 2 direct reports) with a proven track
record of development and coaching Required to be on-site at
Plainsboro Township, New Jersey campus 3 - 4 days a week, remaining
1 – 2 days can be virtual Demonstrated history in business
excellence, launch excellence, and/or marketing excellence within
the pharmaceutical industry preferred Experience managing competing
priorities and ensuring timely delivery of project tasks,
preferably within a product launch preferred Experience with US
operations within life sciences preferred Excellent communication
and stakeholder management skills, with the ability to influence
senior leaders across functions (marketing, sales, supply chain,
finance, global strategy, etc.) Excellent track record of creating
and delivering presentations to senior leaders and cross functional
teams Outstanding planning and organizational skills with
exceptionally high attention to quality of detail and proven track
record of results and follow up Demonstrated collaboration skills
in leading cross-functional teams required Embodies leadership
behaviors, including authenticity, servant leadership, will,
empathy, decisiveness, and driving focus and simplicity The base
compensation range for this position is $222530 to $389430. Base
compensation is determined based on a number of factors. This
position is also eligible for a company bonus based on individual
and company performance. Novo Nordisk offers long-term incentive
compensation and or company vehicles depending on the position's
level or other company factors. Employees are also eligible to
participate in Company employee benefit programs including medical,
dental and vision coverage; life insurance; disability insurance;
401(k) savings plan; flexible spending accounts; employee
assistance program; tuition reimbursement program; and voluntary
benefits such as group legal, critical illness, identity theft
protection, pet insurance and auto/home insurance. The Company also
offers time off pursuant to its sick time policy, flex-able
vacation policy, and parental leave policy. We commit to an
inclusive recruitment process and equality of opportunity for all
our job applicants. At Novo Nordisk we recognize that it is no
longer good enough to aspire to be the best company in the world.
We need to aspire to be the best company for the world and we know
that this is only possible with talented employees with diverse
perspectives, backgrounds and cultures. We are therefore committed
to creating an inclusive culture that celebrates the diversity of
our employees, the patients we serve and communities we operate in.
Together, we’re life changing. Novo Nordisk is an equal opportunity
employer. Qualified applicants will receive consideration for
employment without regard to race, ethnicity, color, religion, sex,
gender identity, sexual orientation, national origin, disability,
protected veteran status or any other characteristic protected by
local, state or federal laws, rules or regulations. If you are
interested in applying to Novo Nordisk and need special assistance
or an accommodation to apply, please call us at 1-855-411-5290.
This contact is for accommodation requests only and cannot be used
to inquire about the status of applications.
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