Director - Channel Strategy and Planning

Location: Plainsboro
Posted on: June 23, 2025

Job Description:

About the Department Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results. We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? The Position The Director Channel Strategy & Planning will play a critical role in shaping the future strategic direction of the Novo Nordisk TA portfolio by providing leadership in portfolio strategy, assessing market opportunities, and making critical tradeoff choices to optimize the company's portfolio. This role is responsible for developing and executing long-term strategic goals to drive business growth and maximize value across the portfolio. It also drives alignment across the portfolio to ensure a positive holistic Novo Nordisk customer experience. Relationships Reports to the VP of Brand. Collaborates with Brand teams, other functional teams in NNI (including MAPA), including marketing, medical, R&D, regulatory affairs, finance, NNGlobal, and other relevant entities to develop brand portfolio strategy and maintain constant coordination brand leads. Essential Functions · Integrated Portfolio Strategic Planning o Lead the development and operationalization of the Brand portfolio strategy for in line and pipeline portfolio assets utilizing the agile “one impact planning” process to ensure a cohesive strategy across brands. Ensure holistic portfolio strategy is aligned to organizational goals within and across brands and TAs, and to market dynamics by collaborating closely with the brand marketing teams. This includes identifying, assessing, and developing go-to-market plan for devices for the brand portfolio (e.g., single dose device, PDS290, pre-filled syringe), and maintaining strategic oversight of device-related elements as part of a broader positioning, channel discussion, and device go-to-market plan. Assess brand portfolio strategy for what and where brand plays in the reimbursed market, self-pay market, etc. · Future Business Strategy o Define and articulate the future strategic direction of the therapy area, identifying emerging trends, disruptive technologies, and potential market shifts that may impact the company's portfolio, including digital solutions and influencer and entertainment partnerships. Develop strategic initiatives and investment priorities to position the company for long-term success and sustainable growth in the evolving healthcare landscape considering the implications for the brand portfolio. · Long-Term Strategic Goals o Define clear and measurable long-term strategic goals and objectives for the portfolio, ensuring alignment with corporate objectives and shareholder expectations. Develop strategies to capitalize on market opportunities, mitigate risks, and drive sustainable competitive advantage in brands and market segments, being mindful of co-positioning strategies (for in-market and pre-launch assets) to maximize market impact and while preventing brand cannibalization within the brand portfolio. Monitor progress towards strategic goals and milestones · Executive Leadership Decision Support o Provide one unified NNI and global voice and point of voice to leadership to support them in making the right decisions, at the right time with the right evidence based portfolio context · Portfolio Lifecycle & Device Management o Establish the overarching lifecycle management and portfolio strategy. Operate as the central hub for lifecycle management and implementation including device strategy and indication sequencing to maximize portfolio value. Ensure alignment for the brand devices throughout their lifecycle · Trade-Off Decision Making o Facilitate strategic trade-offs on resource allocation and budgeting across portfolio based on key priorities to optimize the portfolio mix and maximize return on investment. Enhance integration, alignment, and collaboration across functions to maximize portfolio synergy and patient impact · Portfolio Optimization o Assess the performance of the portfolio and identify opportunities for optimization and enhancement. Implement strategies to maximize the value and impact, including identifying opportunities for additional trials and real-world evidence (RWE) data to support long-term brand aspirations (Wegovy Brand CCT Support). Drive integrated positioning across in-market Brand assets to inform trade-off decisions and maximize TA P&L performance while mitigating asset cannibalization · Emerging Market Opportunity Identification o Shape the long-term strategic direction of the Brand TA by identifying and defining plays in emerging spaces, including digital health and new care models, while leading the development of the Brand TA’s channel strategy across traditional and emerging markets. Assess the implications of new care models and identify opportunities in non-traditional channels (e.g., Med Spas, concierge care) Physical Requirements Hybrid: 3 days in office, 2 days remote. Approximately 20-30% overnight travel. Qualifications · Requires a Bachelor’s degree; Master’s degree preferred · 12 years of experience in portfolio strategy, strategic planning or related roles within the pharmaceutical industry or a related industry required · Strong knowledge of the pharmaceutical industry, including regulations, competitive market dynamics, and trends, especially within diabetes, obesity, cardiovascular diseases preferred · Proven track record of driving business growth and maximizing value through effective portfolio management and strategic planning initiatives · Demonstrated ability to develop and implement long-term strategic plans aligned to corporate objectives, market dynamics and industry trends · Experience in evaluating the financial impact of portfolio decisions and resource allocation · Ability to interpret market data and competitive insights to inform portfolio strategy decisions · Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization · Proven ability to provide strategic leadership and direction, guiding portfolio decisions in alignment with organizational goals especially as it relates to early-stage product, portfolio prioritization, lifecycle management, etc. · Ability to manage complexity, including the leadership of work across competing priorities · Excellent leadership and team management skills, with the ability to inspire and motivate others · Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity · People management experience required, with a proven track record of development and coaching The base compensation range for this position is $ 181,670 to $ 317,920. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Keywords: , Newark , Director - Channel Strategy and Planning, Retail - All , Plainsboro, New Jersey