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Email Campaign Production Analyst

Company: Global Technical Talent
Location: Newark
Posted on: February 15, 2020

Job Description:

Summary As a member of the Marketing organization, you can shape innovative customer-focused programs to drive successful customer acquisition and subsequently strong business metrics of trial to member conversion. This person will be a stakeholder in the Outbound Marketing QA process, specializing in email and Push. The Marketing Operations team is looking for a sharp, enthusiastic, creative, and detail-oriented marketing professional to QA campaigns to ensure they meet their business objectives and create innovative customer experiences. The right candidate will be a quick study and demonstrate a knack for getting things done in close collaboration with technical, creative, and business teams in a fast-paced environment. Key responsibilities include: Be responsible for the end-to-end QA of marketing and promotions campaigns including email, push notifications, and Journey automation elements, across platforms and different customer types. Review customer lists for campaign deployment, ensuring all lists send to the correct and eligible populations. Maintain accurate and up-to-date QA checklist for Marketing Operations team members and business partners. Validate and test email templates, SMS setup, Push notifications end-to-end to ensure smooth execution, proper flow, accurate targets, functioning links, etc. Monitor trouble tickets assigned to the marketing operations team for quick resolutions or escalations. Work with customer service and IT to address escalation issues, bugs, and support requests are addressed in a timely manner. Track & submit defects for resolution and Identify areas of opportunity that require solves to prevent recurring issues. Manage daily/weekly progress reporting and defect resolution tracking. Report out on overall Q/A process, findings, insights to understand trends in performance. Drive efficiencies in campaign execution through QA process and improvements. Champion the QA process to ensure high campaign production standards, define test procedures and modify to meet evolving needs. Basic Qualifications: Minimum of 2-5 years of experience in digital marketing. Bachelor's Degree in Business, Marketing, Communication, Technology Field, or related field of study. Strong organizational and communication skills, with proven ability to handle multiple projects in a fast-paced environment and ability to collaborate with cross-functional teams. Technically capable, excellent communicator, and a desire to improve processes. Strong analytical capability and a solid understanding of success metrics. Excellent verbal and written communication skills. Attention to detail, with a passion towards accuracy. Proficient knowledge of MS Office. Working knowledge and understanding of HTML. Preferred Qualifications: Hands on experience executing emails with Salesforce/Exact Target or similar ESPs (Email Service Providers) E-commerce experience, particularly with email execution. Moderate to advanced HTML skills and a general understanding of email development. Moderate to advanced experience with Project Management tools such as JIRA. Basic SQL experience and familiarity with queries. - provided by Dice

Keywords: Global Technical Talent, Newark , Email Campaign Production Analyst, Professions , Newark, New Jersey

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