Manager, Strategic Marketing
Company: WebMD
Location: Newark
Posted on: November 3, 2025
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Job Description:
WebMD Ignite, a division of WebMD and Internet Brands, is the
growth partner for healthcare organizations. We guide people to
better health at all stages of their journey, from discovery to
recovery. Our combination of leading brands in the
industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The
Wellness Network, Mercury Healthcare, and Healthwise—offers
comprehensive solutions that engage individuals with timely,
relevant messaging that optimizes experiences and outcomes, driving
loyalty and lifetime value for our clients. Learn more at
WebMDIgnite.com. Role Overview: We’re looking for a strategic and
agile B2B Marketing Manager to help drive go-to-market execution
and demand generation for two critical buyer segments: -
Partnerships (e.g., EHRs like Epic, analytics platforms, patient
access vendors) - Direct-to-Consumer Healthcare Providers (e.g.,
Oak Street Health, One Medical, Amazon Clinic) This role sits
within the WebMD Ignite Marketing team. The ideal candidate is a
strategic communicator, experienced in B2B marketing, and excited
by the evolving healthcare landscape. You’ll play a pivotal role in
shaping messaging, building segment campaigns, and driving
high-quality pipeline growth. Key Responsibilities: Strategy &
Planning: Help define and refine messaging frameworks and
positioning for partner and DTC segments Define and execute a
multi-channel demand generation strategy that supports pipeline
goals across our key personas Identify high-leverage channels and
programs (email, paid, events, webinars, SEO, etc.) and prioritize
for scale. Leverage data to find trends that others dont, and
recommend ways to capitalize on those trends. Set performance
targets and define success metrics. Report weekly/monthly to
leadership on whats working and whats not. Contribute to
go-to-market planning for partner integrations and platform
launches Work with product marketing to translate capabilities into
relevant value stories for each segment Campaigns & Execution: Plan
and execute integrated campaigns targeting partnership and DTC
accounts Develop sales enablement tools (e.g., pitch decks,
1-pagers, case studies) tailored to buyer types Collaborate with
content, design, and digital teams to launch landing pages, emails,
ads, and webinar content Leverage AI to move faster and smarter:
from drafting copy briefs to surfacing insights. Experiment with
tools to accelerate execution without sacrificing quality
Cross-functional Alignment: Partner with internal stakeholders -
Strategic Accounts, Sales, and Product on promoting WebMD Ignite’s
integrated capabilities Collaborate with Demand Gen team to
optimize funnel performance and track KPIs by segment Feed buyer
and purchase stakeholder insights into the team to inform top of
funnel activities Maintain the marketing calendar and editorial
roadmap Measurement & Reporting: Monitor campaign performance and
deliver insights to optimize messaging and targeting Track KPIs
such as MQLs, SQLs, engagement, and influenced pipeline Use data to
inform campaign refinement and personalization Required
Qualifications: 3-5 years of experience in B2B marketing,
healthcare preferred Experience working with or marketing to
healthcare organizations, such as digital health, health tech, or
provider organizations or similar Strong writing, positioning, and
storytelling skills for technical and business audiences Ability to
manage cross-functional projects from concept to execution
Preferred Qualifications: Background in marketing / strategy,
ideally in healthcare, health IT, or digital health startups
Experience marketing to diverse buyer personas - product, strategy,
or innovation leaders at provider or tech orgs Familiarity with
marketing platforms (e.g., Salesforce, Pardot, 6Sense, LinkedIn
Campaign Manager, Monday.com) Comfortable navigating a matrixed
organization and multiple stakeholders Collaborative and responsive
contributor to the WebMD Ignite marketing organization Willingness
to embrace change and lean in to learning opportunities What You’ll
Gain: Opportunity to shape go-to-market strategy for high-growth
verticals in healthcare Exposure to emerging models in care
delivery and healthcare technology A collaborative, mission-driven
team working to make healthcare more personalized and effective
healthcare engagement Compensation range: $72,000 - $88,000 per
year. This position is also eligible for a discretionary company
bonus, based upon business results. Benefits: Employees in this
position are eligible to participate in the company sponsored
benefit programs, including the following within the first 12
months of employment: Health Insurance (medical, dental, and vision
coverage) Paid Time Off (including vacation, sick leave, and
flexible holiday days) 401(k) Retirement Plan with employer
matching Life and Disability Insurance Employee Assistance Program
(EAP) Commuter and/or Transit Benefits (if applicable) Eligibility
for specific benefits may vary based on job classification,
schedule (e.g., full-time vs. part-time), work location and length
of employment.
Keywords: WebMD, Newark , Manager, Strategic Marketing, PR / Public Relations , Newark, New Jersey
