Digital Marketing Specialist (Hybrid)

Company: Atlantic Health System
Location: Morristown
Posted on: January 28, 2023

Job Description:

Atlantic Health System is seeking a Digital Marketing Specialist (Hybrid). This role supports physician digital marketing at Atlantic Health System. In this role you will create physician and practice websites, optimizing SEO for these sites, maintaining physician referral profiles, star ratings programs and clinical tagging. - - Your impact will be helping consumers find and engage with the right physicians for their needs. In addition, you will uphold website graphic standards, designated "look & feel" and writing style of Atlantic Health System digital marketing standards. This is a hybrid position with the flexibility to work from home a few days each week. -You will report to the Manager of Web Operations and work closely with a team of SEO specialists, web content specialists and our physician group and will bring physician capabilities to life. You will also work closely with our marketing team and digital marketing specialists identifying possible digital marketing needs for employed clinicians and their practices.Qualifications/Requirements: -Experience in creating, editing and publishing websites.Experience using content management systems, Adobe Experience Manager -is a plusStrong web writing skillsSolid web technical skills

• E-commerce website management, directory management and specialty SEO knowledgeOrganized, able to handle multiple project tracks at onceGood communicator and can work with many levels of leadership Analytical skills, especially knowledge of Google Analytics and site search KPIsProficiency in Microsoft Office Suite -Minimum Education:

• Bachelor's degree required -Relevant Experience:
  • 3+ years managing website content
  • Health care marketing experience preferred
  • Demonstrated achievements in improving website experience Atlantic Health System aims to deliver the highest quality, safety and care combined with the best experience for our patients and their families. We are confident that you will find success within Atlantic Health System, which has been named for the 14th year in a row to Fortune's "Top 100 Best U.S. Companies to Work For" list. We believe you will find that our culture of collaboration and care exemplifies the value we place on our patients, their families, and our employees.Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.

Keywords: Atlantic Health System, Newark , Digital Marketing Specialist (Hybrid), Other , Morristown, New Jersey