Performance Marketing Lead

Company: Rebdolls
Location: Newark
Posted on: June 23, 2022

Job Description:

We are a missy and plus size fashion brand who believes all women deserve amazing fashion. As a minority and woman-lead brand we know that now more than ever the world needs more diversity in fashion. We strive for great quality and well-fitting clothes in sizes Small - 5X. In May 2015, we adopted our slogan #SEXYFORALL to bring about size diversity awareness in the fashion industry. Join the movement (and our team) to help bring lasting change to the fashion community. The Performance Marketing Lead will be responsible for developing, executing and analyzing digital marketing strategies around paid media for the purposes of acquiring new customers, retargeting, and bringing in topline sales growth. Performance lead will strategically oversee paid marketing efforts across all paid channels and ensure program specific ROI goals and sales targets are being met. Oversee all calendar communication, ad copy, and creatives used across all channels. Manage the financial planning of digital marketing across channels, reforecasting sales targets and shifting spend to drive performance while adhering to budgets and ROI goals.*This role may be hybrid or remote. Incumbent must live in NJ or NY. What You'll Do

• Drive acquisition and top-line business growth through all viable paid social and digital marketing channels.
• Execute paid media strategy across existing social platforms including but not limited to Facebook, Twitter, Pinterest, Instagram, Tik Tok etc
• Responsible for individual channel performance, ROI goal setting and improvements and timely recommendations for incremental spend.
• Work closely with the planning team to set goals for channel performance (including top line sales and ROI), tracking performance against goals and reporting performance to senior leadership.
• Run constant analysis and evaluation of paid digital channels (daily, weekly, monthly, quarterly) forming actionable insights to inform channels growth and optimizations to drive results towards business goals.
• Work closely with content and creative teams to create top engaging creatives based on past consumer engagement and industry best practice.
• Create successful audience segments using CRM channels to successfully execute retargeting campaigns.
• Manage paid marketing budget for efficiency across all paid channels.
• Identifying and launching new paid marketing channels to drive overall sales growth.
• Managing external media agencies and working cross functional with planning, e-commerce, creative and content teams.
• Staying informed of industry trends and best practices and determining how they can best be employed.Minimum Qualifications:
  • At least 2 years experience directly managing paid eCommerce campaigns
  • Direct management of > $10,000 monthly budgets
  • Ability to self-manage and prioritize
  • Proven experience scaling purchases or increasing efficiency
  • Understanding of Facebook ad best practices
  • Familiarity with ad copy and landing page testing
  • eCommerce or fashion industry experience a plus
  • Preferably worked in-house, not at an agencyWe recognize that asking you to give 100% of yourself on daily basis, requires us to show you the love and offer a package that can only be described as best in class within the retail space today! - Amazing Employee Discount Program (35%) - Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans - Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans - 401(k) Program (100% Match Up to 5% of Pay) - Company Employee Stock Purchase Plan with a 15% discount - Individual & Team Based Leadership Development Programs - Positive Company Culture that Celebrates both Personal & Company Milestones - 15 Vacation Days + 10 Sick Days + 10 Holidays Aside from the amazing array of tangible benefits and perks, Rebdolls offers you the chance to make a daily impact on a global business. You have the opportunity to pursue your passion and plan your own future as part of our team! What are you waiting for? Come experience something different and amazing in the fashion world! #Rebdolls #SexyForAll #RebdollsCareers #akaBrands #akaYourCareer Rebdolls is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.If you need assistance or accommodation during the hiring process due to a disability, please contact us at HR@aka-brands.com. Please note that we do not respond to application inquiries or resume submissions via this email address.CCPA Notice at Collection for California Employees and Applicants click PRINCIPALS ONLY - NO AGENCIES PLEASE. PI182379041

Keywords: Rebdolls, Newark , Performance Marketing Lead, Other , Newark, New Jersey