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Sr. Director, Market Insights & Analytics, CI & Forecasting

Company: Daiichi Sankyo
Location: Basking Ridge
Posted on: June 12, 2021

Job Description:

Job Description Join a Legacy of Innovation 110 Years and Counting!

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 15,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. In addition to a strong portfolio of medicines for cardiovascular diseases, under the Group's 2025 Vision to become a "Global Pharma Innovator with Competitive Advantage in Oncology," Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

Job Summary:

The Sr. Director, Market Insights & Analytics, Competitive Intelligence & Forecasting is fully accountable for market research, data analytics, competitive intelligence and forecasting at a global level for all oncology assets of Daiichi Sankyo. His/her leadership enables the team to develop a comprehensive market research plan to support the marketing team and enables it to be executed to the highest standard in timely manner. He/she is accountable for building new capabilities, processes, and initiatives related to analytics, market research and competitive intelligence (CI). In addition to the strong business relationship with global stakeholders, he/she must build trustworthy business relationships with external partners and regional stakeholders.


  • In liaison with the Brand Strategic Plan for multiple assets, provide directly and through the team a Market Insight plan to support market knowledge and customer insights at different stage of the product development
  • Secure execution of the market insight plan through robust methodology in a timely manner and through a highly selection of the most expert matter vendors
  • Secure consistency and create synergies between the different brands by maintaining the same framework of key deliverables
  • Develop an integrated plan with regional activities to avoid duplication of efforts including influence on regional MIA
  • Create a strategic partnership with all insight resources and help Brand teams to identify knowledge gaps in an integrated manner.
  • Be an influential voice as a business partner for each Brand Leads regarding market insight and analytics need for their respective Brands
  • Support Brand leads in the financial assessment of new opportunities
  • Develop a repository of market knowledge for each tumor type that will become a reference document for all Brand team and that will feed the tumor strategic document
  • Develop and execute a competitive intelligence plan to support different brands in different business opportunities
  • Secure execution of the competitive intelligence plan through robust methodology in a timely manner and through a highly selection of the most expert matter vendors
  • Beyond data collection, articulate key competitor's strategy to inform Brand leads on new threats and opportunities for a given Brand
  • Coordinate the communication on competitive intelligence in an actionable manner
  • Interface with regions to share outputs of competitive intelligence as well as to get an integrated plan with regions to avoid duplication
  • Operate Competitive Intelligence within Daiichi Sankyo SOPs and highest standard of professional conduct
  • Lead forecasting activities for the entire oncology portfolio through an integrated process between global and regions for all assets along the chain pf clinical development of the entire oncology portfolio
  • Ensure pull through of market and customer insights into sound forecast assumptions through robust dialogue with Brand team
  • Provide necessary team support to conduct financial assessment of any new R&D opportunities.
  • Lead financial modelling and assessment of any new BD opportunity when occurring
  • Develop internal capability to support dashboard creation relative to performance to the BRANDS, and repository of market insights to be shared across the entire oncology team
  • Foster expertise in MIA & CI within the team by recruiting the right talent and developing capabilities in the team

Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.


Bachelor's Degree and an emphasis in health sciences required

MBA or advanced degree preferred


  • 1 or More Years of analytics experience in the oncology therapeutic area
  • 10 or More Years pharmaceutical experience, of which at least 4-6 years in marketing research or business analytics in the US
  • 1 or More Years' Experience with Japan


  • 1 or More Years in a global project or multi-countries project role
  • Prelaunch or Inline market research experience
  • Experience in multiple regions
  • Superior analytical skills are required with an understanding of a broad range of marketing research methodologies; qualitatively and quantitatively
  • Expertise with required market research studies and methodologies for all lifecycle phases, including but not limited to: Brand personality and naming, positioning, messaging, concepting, targeting/segmentation, forecasting, advertising development, pricing, awareness tracking and usage, advertising effectiveness, patient persistency and loyalty, patient education materials and internet marketing


Ability to travel up to 30% Global & Domestic

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Keywords: Daiichi Sankyo, Newark , Sr. Director, Market Insights & Analytics, CI & Forecasting, Other , Basking Ridge, New Jersey

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