Location: Basking Ridge, NJ Job Code: 231366 Posted: May 25,
Mastech Digital provides digital and mainstream technology staff
as well as Digital Transformation Services for all American
Corporations. We are currently seeking a Marketo Strategy Manager
for our client in the Telecom domain. We value our professionals,
providing comprehensive benefits and the opportunity for growth.
This is a Contract position and the client is looking for someone
to start immediately.
Duration: 12 Months Contract (May Extend)
Locations: Basking Ridge, NJ (100% Remote; Can be in any
location across the US)
Preferred Locations: New Jersey, New York, Alpharetta GA, Irvine
CA, Temple Terrace FL, Irving TX, Ashburn VA.
Role: Marketo Strategy Manager
Primary Skills: Marketo
Role Description: The Marketo Strategy Manager must have at
least 5+ years of experience. The Marketo Strategy Manager will be
a member of the Client's Marketing Sciences and Lifecycle
Management team. In this role, you will be responsible for driving
growth for business customers ranging from small business to large
Must Have Skills (Most Important):
- Understanding of key CRM platforms and systems (i.e., Marketo,
Adobe, Salesforce); Marketo Certified Associate or Expert.
- Understanding of direct marketing best practices across key
tactics (email, direct mail, SMS, digital, retargeting).
- Lead base orchestration, personalization and lifecycle work for
the Customer Relationship Management (CRM) team.
- Accelerate understanding of the Company's Marketing Automation
Tool (Marketo) to define requirements and build framework for
ongoing cadence of customer communications.
- Quickly develop understanding of current marketing campaigns
and earn customer engagement and trust through a purposeful,
well-orchestrated contact framework.
- Leverage customer journey analytics, AI and campaign engagement
data to drive automation in communications prioritization and scale
up customer growth efforts.
- Advise on Marketo's platform capabilities to make
recommendations to practitioners, also identifying and managing
data integration work streams across the Company's systems.
- Serve as a Marketo subject matter expert to optimize custom
objects and segmentation strategies in building out "always-on",
"automated" digital first nurture streams to drive data-driven
- Own Marketo lead scoring methodology and implementation work
incorporating rich behavioral data, journey flows, campaign
eligibility and customer engagement to send qualified, marketing
leads for outbound outreach via Sales teams. Success in the role is
critical to achieving the Company's Growth and Revenue
You will join the digital lifecycle team and act as a central
point of contact for all things related to Marketo strategy
evolution and optimization of the platform's tech capabilities. In
this role, you will be responsible for refining overarching
strategy recommendations to all campaign management teams for
comprehensive identification, engagement, build and scaling of
- You will work closely with the database marketing team, owning
the Company's email prioritization strategy, implementing rules and
governance to guide touch frequency, eligibility and
- You will execute by leading peers from cross-functional teams
including but not limited to: Digital Lifecycle Strategy, CRM
Campaign, Database Marketing, MarTech, Digital Operations, IT and
- Bachelor's degree or six or more years of relevant work
Education: Bachelor's degree in Computer Science,
Electrical/Electronic Engineering, Information Technology or
another related field or Equivalent.
Experience: Minimum 5+ years
Relocation: This position will not cover relocation expenses
Local Preferred: Yes
Note: Must be able to work on a W2 basis
Recruiter Name: Tarun Garg
Recruiter Phone: 412.436.0333 (Ext: 2188)
Equal Employment Opportunity