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Marketo Strategy Manager

Company: Mastech Digital, Inc.
Location: Basking Ridge
Posted on: June 9, 2021

Job Description:

Location: Basking Ridge, NJ Job Code: 231366 Posted: May 25, 2021 Description:

Mastech Digital provides digital and mainstream technology staff as well as Digital Transformation Services for all American Corporations. We are currently seeking a Marketo Strategy Manager for our client in the Telecom domain. We value our professionals, providing comprehensive benefits and the opportunity for growth. This is a Contract position and the client is looking for someone to start immediately.

Duration: 12 Months Contract (May Extend)

Locations: Basking Ridge, NJ (100% Remote; Can be in any location across the US)

Preferred Locations: New Jersey, New York, Alpharetta GA, Irvine CA, Temple Terrace FL, Irving TX, Ashburn VA.

Role: Marketo Strategy Manager

Primary Skills: Marketo

Role Description: The Marketo Strategy Manager must have at least 5+ years of experience. The Marketo Strategy Manager will be a member of the Client's Marketing Sciences and Lifecycle Management team. In this role, you will be responsible for driving growth for business customers ranging from small business to large enterprises.

Must Have Skills (Most Important):

  • Understanding of key CRM platforms and systems (i.e., Marketo, Adobe, Salesforce); Marketo Certified Associate or Expert.
  • Understanding of direct marketing best practices across key tactics (email, direct mail, SMS, digital, retargeting).

Desired Skills:

  • Lead base orchestration, personalization and lifecycle work for the Customer Relationship Management (CRM) team.
  • Accelerate understanding of the Company's Marketing Automation Tool (Marketo) to define requirements and build framework for ongoing cadence of customer communications.
  • Quickly develop understanding of current marketing campaigns and earn customer engagement and trust through a purposeful, well-orchestrated contact framework.
  • Leverage customer journey analytics, AI and campaign engagement data to drive automation in communications prioritization and scale up customer growth efforts.
  • Advise on Marketo's platform capabilities to make recommendations to practitioners, also identifying and managing data integration work streams across the Company's systems.
  • Serve as a Marketo subject matter expert to optimize custom objects and segmentation strategies in building out "always-on", "automated" digital first nurture streams to drive data-driven customer engagement.
  • Own Marketo lead scoring methodology and implementation work incorporating rich behavioral data, journey flows, campaign eligibility and customer engagement to send qualified, marketing leads for outbound outreach via Sales teams. Success in the role is critical to achieving the Company's Growth and Revenue targets.


You will join the digital lifecycle team and act as a central point of contact for all things related to Marketo strategy evolution and optimization of the platform's tech capabilities. In this role, you will be responsible for refining overarching strategy recommendations to all campaign management teams for comprehensive identification, engagement, build and scaling of marketing campaigns.

  • You will work closely with the database marketing team, owning the Company's email prioritization strategy, implementing rules and governance to guide touch frequency, eligibility and prioritization.
  • You will execute by leading peers from cross-functional teams including but not limited to: Digital Lifecycle Strategy, CRM Campaign, Database Marketing, MarTech, Digital Operations, IT and Sales.


  • Bachelor's degree or six or more years of relevant work experience.


  • Standard 9-5

Education: Bachelor's degree in Computer Science, Electrical/Electronic Engineering, Information Technology or another related field or Equivalent.

Experience: Minimum 5+ years

Relocation: This position will not cover relocation expenses

Travel: No

Local Preferred: Yes

Note: Must be able to work on a W2 basis

Recruiter Name: Tarun Garg

Recruiter Phone: 412.436.0333 (Ext: 2188)

Equal Employment Opportunity



Keywords: Mastech Digital, Inc., Newark , Marketo Strategy Manager, Other , Basking Ridge, New Jersey

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