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Senior Manager, Original Content Marketing

Company: Avispa
Location: Newark
Posted on: June 7, 2021

Job Description:

Senior Manager, Original Content Marketing 961943

A leading podcast and audiobook company is looking for a Senior Manager, Original Content Marketing to lead and develop creative promotions with cross functional teams. The company offers a great work environment!

Senior Manager Benefits:

  • Worksite: Leading podcast and audiobook company (Newark, NJ 07102)
  • W2 Employment, Group Medical, Dental, Vision 401k, PSL

Senior Manager Responsibilities:

  • Develop compelling creative campaigns and assets that drive sales and listening of specific Original titles in close coordination with cross functional teams including PR, social, marketing, editorial and video.
  • Support and build out our existing communications with Original authors and talent to help them understand the powerful promotion and engagement that the company provides.
  • Engage in close contextual work to ensure the successful creation of compelling promo assets including; writing interview questions for author / talent videos, close reads of manuscripts for pull quotes, audio clips, audiograms, animated videos and writing short marketing lines as needed.
  • Develop and manage project plans for multiple small-and-large-scale projects simultaneously keeping all the deadlines and details in line.
  • Maintain the release calendar, content descriptions and track all promotional plans
  • Manage the collection and tracking of rights usage for creative associated with all Original titles
  • Lead and manage weekly and monthly meetings with cross-functional teams in order to receive and further disseminate critical information on a title-by-title basis
  • Monitor and mine the company catalog for titles that can be opportunistically promoted
  • Support content creators by providing information and promotional tools
  • Track completed promotions and perform analyses as needed to monitor effectiveness; communicate results to key stakeholders
  • Special projects as assigned by the Senior Director of Content Marketing to facilitate the team's smooth operation

Senior Manager Qualifications:

  • 5-7 years of experience in related fields (entertainment properties or media preferred, but not required)
  • Background in online consumer marketing or merchandising
  • Ability to perceive the "hook" for promoting a piece of content
  • Outstanding written and verbal communication skills
  • Maniacally detail-oriented
  • Comfortable with high-volume throughput - we work with lots of titles at any given time and be able to keep track of project status.
  • Thrive in a high-energy, high-intensity and rapidly evolving environment
  • Highly pro collaboration with teams and individuals across the institution
  • Interest / experience in marketing pop culture and sports content is preferred.

Job Type:

  • 40 hours/week, 6 Month Assignment

Keywords: Avispa, Newark , Senior Manager, Original Content Marketing, Other , Newark, New Jersey

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