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Digital Performance Advisor

Company: Autodata Solutions
Location: Newark
Posted on: January 15, 2020

Job Description:

Autodata Solutions is looking for a Digital Performance Advisor with strong SEM and website expertise to support digital marketing with FCA dealers in the Northeast Region, improving efficiencies with specific dealers digital advertising to driving more leads, increase Digital Sales Contribution and Close Rates. This region includes Maine, Vermont, Rhode Island, Connecticut, New York and New Jersey.

Position Overview:

The primary role of the Digital Performance Advisor is to support Digital Marketing with Fiat Chrysler Automobiles dealers within the Northeast Region, improving efficiencies within specific digital advertising, drive more leads and increase Digital Sales Contribution and Close Rates.

The Digital Performance Advisor is a key member of the FCA Digital Team, providing digital support, services and coaching to an assigned territory via phone, webinars, regional meetings and in-person dealer visits. The goal of the role is to help improve select dealer's digital presence and drive improved digital demand metrics with the purpose of increasing a dealer's Digital Contribution to Sales.

The position will require a high level of travel within the designated geography. The role will require a strong background in digital retailing, website performance, SEO, SEM, presentation skills, data collection, analytics and tracking of performance within the automotive segment.

Core Job Duties and Responsibilities:

Provide consultation on digital advertising performance within prescribed guidelines and metrics.

Key Program KPI's


  • Digital Contribution to Sales
  • Dealer Close Rate
  • Lead Volumes
  • Quality Sales Prospects (QSP)

    Operate within the defined guidelines of the Business Centers around opportunities in digital demand performance

    Northeast Business Center KPI's SEM Campaign Metrics

    • Impression share thresholds (70%-80% for RTB KW's)
    • Clicks
    • Click Through Rates
    • NEBC 6 focus vehicle model supports

      Website Metrics (Website Provider and Insight Data)

      • Total Traffic/Unique Visits
      • VDP Views
      • Conversions

        Lead Metrics (Website Provider and Insight Data)

        • Calls Marchex Sales Calls
        • Forms
        • Text
        • Assess and analyze Dealer digital market strategies, tactics, and performance in preparation for Dealer consultative visits
        • Provide metric based coaching to dealership personnel to improve performance and efficiencies in digital advertising spends and performance
        • Build relationships
        • Support and work cross functionally with both the Business Center and its Dealers around improving digital advertising initiatives
        • Maintain knowledge of FCA digital program, Automotive industry market conditions, business priorities, and challenges
        • Develop and maintain effective communication with FCA team members, digital marketers, partners, and vendors to ensure the goals of FCA, FCA Business Centers and assigned Dealers are met
        • Act as an expert on FCA's reporting dashboard (Insight) and provide reporting, follow-up performance analytics and process improvements to FCA Business Center and dealers as prescribed
        • Be an expert on the FCA Digital program and advise BC teams and/or Dealers on benefits of certified products, the certification and on-boarding process
        • Support pilot roll-out for FCA digital program

          Other Duties:

          • Abide by the policies, procedures, and Code of Conduct of the company
          • Handle personal information ("PII") that pertains to any individual (e.g., leads, dealers, employees, job applicants, etc.) in accordance with FCAs Information Privacy Guiding Principles, privacy policy and public facing privacy statements on FCA managed websites
          • Complete any required training
          • Safeguard the company's intellectual property, information, and assets
          • Other duties as assigned

            Qualifications:

            • Automotive retail digital marketing (3 years)
            • Background in Website optimization and analytics
            • SEO / SEM campaign management and tracking (3 years)
            • Automotive retail experience is a bonus
            • Presenting / Training to Dealer body as well as In front of groups

              Skills, Knowledge, and Abilities

              • Effectively manage a high volume of daily interaction with FCA, Dealers and BC.
              • Consultative communication skills including building rapport, assessing needs, handling objections and providing consultation.
              • Proactively multitask while maintaining attention to detail.
              • Task oriented mindset with a commitment to adherence to deadlines
              • A positive team oriented attitude
              • The ability to demonstrate good judgment, high ethics and project a professional image.
              • The ability to work independently
              • Excellent organization and time management skills
              • Exceptional interpersonal and business communication skills (written, verbal, listening)

                Autodata Solutions is headquartered in London, Ontario with offices in Portland OR, Troy MI and Minneapolis MN. At Autodata Solutions, we transform complex data into marketing and sales solutions for the automotive industry. Founded in 1990, it is our mission to provide solutions that increase the effectiveness of the automotive sales chain and help put vehicles in consumer's driveways. Together with our aligned brands ChromeData (the industry's unparalleled resource for accurate, timely and complete vehicle data) and UnityWorks (the industry's premier provider of retail video marketing), we develop technologies that enable our industry partners to optimally support and promote the sale of vehicles, parts and services.

                For more information about Autodata, please visit our company website at www.autodatasolutions.com

                We thank all applicants for their interest however only those selected for an interview will be notified. Autodata Solutions is an equal opportunity employer. We are compliant with AODA legislation; if you require accommodations during the recruitment & selection process, please specify.

Keywords: Autodata Solutions, Newark , Digital Performance Advisor, Other , Newark, New Jersey

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