Digital Marketing Strategist
Company: APR Consulting Inc
Location: Basking Ridge
Posted on: January 26, 2023
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Job Description:
A telecommunications client is looking for a Digital Marketing
Strategist who will be responsible for driving growth tactics for
business customers ranging from small businesses to
enterprises.Location: Basking Ridge, NJ 07920 - Hybrid (Onsite -
once a month)Position: Digital Marketing StrategistPay Rate:
$40-45/hr on W2Duration: 12 months or longerJob Description:As part
of the Marketing Sciences & Lifecycle Management group, this
individual will be responsible for driving growth tactics for
business customers ranging from small businesses to enterprises.
This individual will take the lead on rebuilding customer journeys
based on key moments, and implement rules/governance to guide touch
frequency, eligibility and prioritization. This strategy work
supporting lifecycle evolution will help dictate overarching
campaign strategy for all marketing campaigns under the client's
Business Group. He/She should have a deep understanding of the
business product portfolio and offer a landscape to build relevant
CRM strategies across the B2B lifecycle. He/She will identify
unique targeting and content opportunities through business
segmentation, decision maker characteristics, and industry-specific
needs.ResponsibilitiesLead base orchestration, personalization, and
lifecycle work for the Customer Relationship Management
team.Utilize out-of-the-box thinking and help improve program
performance through the evolution of our digital customer
journey.Advise on capabilities of Marketo as a platform, optimizing
usage and building out "always-on", "automated" digital first
nurture streams to deliver a relevant customer experience.Quickly
develop an understanding of current marketing campaigns in
collaboration with internal and external partners who are getting
offers and programs in the market today to lead overarching contact
strategy for all existing business customers of Verizon.Utilize
journey analytics to identify gaps in the communication strategy
and current journey mapping to give way to drive greater value and
a superior customer experience.Identify and implement digital
tactics in support of growth campaigns;Identify process
efficiencies and success metricsEnsure success metrics are
trackable; track results and customer journey to identify
opportunities for optimizationBuild in a combination of insights
into the customer journey including but not limited to propensity
models, customer profiling data, information collected from events,
customer behavior on the website / MyBiz / App as well as
omnichannel abandoned cart data, surveys, and other customer
engagement data.Collaborate with the data sciences team to
recommend model opportunities for behavior propensity and revenue
growth.Analyze customer behavior, segment trends, and historical
data to develop targeting and testing strategies.You'll need to
have:Bachelor's degree or four or more years of relevant work
experience.Six or more years of relevant experience.Even better if
you have:A degree.Understanding of direct marketing best practices
across key tactics (email, direct mail, SMS, digital).Understanding
of key CRM platforms and systems (i.e., Marketo, Adobe,
Salesforce); Marketo and/or ABM certifications.Strong understanding
of marketing analytics and campaign success measures.Ability to
translate complex ideas and express them in concise,
simple-to-understand ways.Ability to work under pressure in a
fast-paced environment and multi-task across projects.At a minimum,
a 7-year background check, education verification, employment
verification, and drug screen will be conducted upon hire. Your
suitability for employment is contingent upon successfully passing
these required pre-employment screenings.About our Client:Our
client is a global communications & technology leader known for its
4g & 5g wireless networks, broadband & fiber optics, video &
advertising platforms.This particular client is requiring that all
new hires show proof of vaccination. However, accommodations may be
made for those with disabilities or religious reasons who cannot
obtain a vaccine.About APR:Since 1980 APR Consulting, Inc. has
provided professional recruiting and contingent workforce solutions
to a diverse mix of clients, industries, and skill sets
nationwide.We are an equal opportunity employer, and all qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity
or expression, pregnancy, age, national origin, disability status,
genetic information, protected veteran status, or any other
characteristic protected by law.Don't miss out on this amazing
opportunity! If you feel your experience is the match for this
position, please apply today and join our team. We look forward to
working with you!#SLA
Keywords: APR Consulting Inc, Newark , Digital Marketing Strategist, IT / Software / Systems , Basking Ridge, New Jersey
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