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Sr Customer Marketing Manager - C Store

Company: Mars
Location: Newark
Posted on: October 16, 2020

Job Description:

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The Sr. Customer Marketing Manager, C-Store plays a critical role in Strategic Channel Planning to amplify the power of our brands in market by building a strong retailer value proposition into Marketing plans at every step, from planning to execution. As a strategic partner to sales/marketing teams, the Sr. Customer Marketing Manager develops a deep understanding of what it takes to win in market, thinking "shelf-back" on how our brands will show up in store and acting as the "voice of the customer" within the organization. They work closely with cross functional partners and sales teams to develop strong strategies and plans to enhance execution across AMPS+, create compelling sales tools, and support activation from sell-in through execution of the Mars everyday confectionery portfolio. As a senior resource on the team, this associate owns areas of high complexity and significant business impact. In addition, they will be expected to take on visible leadership responsibilities within the team.

What We are Looking For:

Bachelor's Degree

7+ years of Field Sales/Internal Sales/Marketing

Experience in Sales Planning & Operations, Account Management, Marketing, and/or Category Management

Major customer experience

Cross-functional partnership

What Would Be Your Key Responsibilities?

---Develop brand/channel AMPS+ (assortment, merchandising, pricing, shelving, and digital) strategies, along with tools and plans for execution of those deliverables. Scope covers total everyday business for the C-Store Channel

---Build strong annual Brand/Top Customer plans for coming years through MCNA planning process, with key input throughout national program development and the Ready to Sell process to ensure that Sales has the tools needed to drive growth and that the business has clear understanding of what Sales will deliver (e.g., distribution & volume forecasts)

---Enhance the Retailer Value Proposition (attractive margin, category growth, retailer differentiation, ease of execution) of Mars Wrigley's programs, using Customer feedback and after action reviews to improve plans and seasons year on year

---Assist in planning, development and presentation of brand & innovation selling materials at key Customer Collaboration Planning sessions, ensuring our brand / innovation strategies are well represented

---Drive increased share of shelf via focus blockbuster, innovation, and develop tools to enhance/support Sales execution of key metrics and targets

---Take responsibility and move with speed to champion channel/customer-specific requirements in planning and product innovation process (right pack, right price to drive category growth)

---Understand market performance and identify opportunities to improve national promotions and future-year activities.

---Provide perspective on sales and customer thinking into 5 Year brand/portfolio/channel plans

---Own key functional/cross-portfolio initiatives, from development of strategies & plans through implementation

---Identify opportunities to improve AMPS+ planning and activation that cross channel teams and brands

What can you expect from Mars?

--- The opportunity to learn, develop and take charge of your own career.

--- An industry competitive compensation package including generous benefits (i.e. 401k, pension, health, etc.)

--- Commitment to our Purpose and our Five Principles.

--- An environment where all Associates feel valued, supported and comfortable being themselves at work.

--- The opportunity to work cross functionally, add value and impact a better world for generations to come.


Keywords: Mars, Newark , Sr Customer Marketing Manager - C Store, Hospitality & Tourism , Newark, New Jersey

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