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VP of Investment Marketing

Company: Investment Banking / Corp. Finance, Newark, NJ She
Location: Newark
Posted on: March 17, 2019

Job Description:


The VP of Investment Marketing is charged with building awareness and preference for Company’s annuities and life insurance investment lineup, specifically the mutual funds and fund families available for consumers within Company’s variable insurance solutions. Company’s growing investment platform has consistently outperformed industry benchmarks, and the VP of Investment Marketing is responsible for ensuring the marketplace recognizes the superiority of our world-class investment offering. The VP of Investment marketing is additionally responsible for a leadership role in expanding the target audience for protected income solutions by building understanding of insurance with investment-only financial advisors, including Registered Investment Advisors and dually-registered financial professionals.

Overall Responsibilities will include: Create a compelling story of Company’s investment management prowess, positioning our investment platform as a competitive differentiator and reason to purchase Company annuities and life insurance solutions Develop the promotional strategy and plans related to investment management offerings within Company Annuities and Life Insurance solutions. Simplify communications explaining the role and utilization of mutual fund offerings within insurance solutions to financial intermediaries and consumers. Build the conversational framework for investment-centric advisors that educates them on the role annuities and insurance solutions serve in protecting investment portfolios designed for retirement. Partner with investment management and distribution partners in the creation and delivery-to-market of integrated campaigns designed to create awareness and build preference for Company’s investment offerings. Collaborate with investment sub-advisors in the design of thought leadership programs and value-added programs for financial advisors. Work with insurance product teams and creative teams to create marketing materials and presentations. Design full go-to-market campaigns using insights, analytics, and metrics within a rapid test and learn environment. Qualifications Bachelor’s degree required. MBA preferred Proven years of financial services experience leading strategic marketing initiatives to include measurements/metrics, collecting customer/partner feedback, and annual planning. Strong experience in asset management, annuities and/or life insurance experience preferred. Ability to drive ideas from concept to successful implementation and maintenance. Strong experience in a leadership role with exceptional leadership skills. Demonstrated ability to build a high performing team. Proven experience creating/executing B2B2C engagement strategies and measurable successes in large financial organizations. Strong knowledge of research tactics and techniques Excellent analytical, management and communication skills, both written and oral, to synthesize key issues, develop strategies, communicate and persuade constituencies towards specific program/organizational actions and initiatives Quick study of complex problems and a highly-organized approach to finding high impact solutions Effective in building highly productive working relationships with multiple business partners.

Keywords: Investment Banking / Corp. Finance, Newark, NJ She, Newark , VP of Investment Marketing, Executive , Newark, New Jersey

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