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VP of Media Engagement

Company: Fin'l Services General, Newark, NJ
Location: Newark
Posted on: June 13, 2018

Job Description:

Description

The Global Communications team directs external communications efforts to ensure the company's messages are aligned and delivered in accordance with Company’s goals and policies. To enhance our presence in the media using various strategies and channels, we are increasing our Public Relations staff.

This newly created senior level role is responsible for building and leading a world-class media relations resource, leveraging emerging technology and platforms to deepen Company’s engagement with the journalism community around the world.

In this capacity, you will: Design and execute long form external communications programs that drive value to Company as both the leading provider of financial wellness solutions and a premier active global investment manager Apply media insight to inform business decisions and communications strategy Anticipate story angles and content needs Anticipate news trends Establish and build on existing relationships with media targets, both traditional and non-traditional. This includes top tier, consumer, business and international publications Inform audience and partnership development Direct earned media content creation and resource deployment Manage and mentor mid-career and junior talent Qualifications Bachelor’s degree in any field of academic rigor and/or advanced degree a plus Minimum 10 years of professional experience, preferably a mix of journalism, corporate and agency backgrounds Recent demonstrated results working with key consumer and business journalists at top-tier media outlets; ability to devise and execute media relations (and integrated communications) campaigns founded on differentiated insight Consummate storyteller Expert analytical, problem-solving and investigative skills; apply insights from analytical tools to shape outcomes Entrepreneurial and biased to action Proven ability to partner and deliver strategic business value Devotion to developing junior talent Ability to design processes, integrate concepts and lead through influence Ability to research and implement new medium

Keywords: Fin'l Services General, Newark, NJ, Newark, VP of Media Engagement, Executive, Newark, New Jersey

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