Marketing Manager

Company: Verizon
Location: Basking Ridge
Posted on: May 24, 2023

Job Description:

When you join VerizonVerizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.What you'll be doing...Primary responsibilities involve providing thought leadership regarding developing and establishing measurement plans and success KPIs that explain the impact of the marketing campaigns as well as ladder up to broader business objectives.

• Maintaining separate measurement plans tailored to individual brands' objectives across the Verizon Value Brand portfolio, yet still ladder up to a holistic cross brand measurement framework.
• Providing leadership with up-to-date analysis and insight regarding marketing impact on digital business objectives and retail sales for data driven decision making.
• Translating business questions into insights projects and develop learning agendas.
• Ownership of marketing forecast models across channels and responsible for aligning with cross-functional teams and agency partners on methodologies.
• Analyzing the online and offline conversion funnel across marketing channels with cross functional teams and provide recommendations for optimization.
• Driving Marketing Mix Modeling with cross-functional teams at Verizon and provide regular analysis to help inform optimization strategies to maximize COA/COR across the portfolio.
• Conducting post campaign analysis providing marketing insights and recommendations.
• Partnering with stakeholders to analyze data from historical campaigns, measure the effectiveness of specific offer promotions, and provide projections for future business performance based on these findings.
• Communicating effectively as a trusted subject matter expert.
• Becoming accountable for business-result led paid media reporting, including pertinent insights and actionable recommendations.
• Partnering with agency teams in presenting findings to media teams, agency partners, and marketing leadership during Brand Reviews, weekly Interlock Meetings, and weekly performance reviewsThis role may be considered as part of the Department of Defense SkillBridge Program.Where you'll be working...In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.What we're looking for...You'll need to have:
  • A Bachelor's degree or four or more years of experience.
  • Six or more years of relevant experience.
  • Willingness to travel up to approximately 25%.Even better if you have one or more of the following:
    • A Bachelor's degree in Statistics, Economics, Business, or Mathematics.
    • Five or more years of experience in Marketing Analytics.
    • Familiarity with both digital marketing ecosystems and physical retail marketing ecosystems.
    • Managing and prioritizing competing projects and deliverables with strong attention to detail at both individual brand, and cross-brand levels.
    • Experience using Google Data Studio to present insights to a variety of audiences.
    • Experience building reporting for marketing channels in Tableau and Google Data Studio.
    • Highly analytical and experienced in translating data into insights that drive business and customer value.
    • Strong problem-solving skills, ability to structure problems into an analytics plan.
    • Executing marketing data operation management such as campaign tracking and upholding best practices with taxonomy standards.
    • Ability to foster collaborative relationships with cross-functional teams.
    • Intellectual curiosity, flexibility, and high attention to detail; desire to wear a "detective hat" and investigate the "why" behind the "what".
    • Experience with Advanced Google Sheets and Excel.
    • Experience with the telecom industry.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.
      
      
      
      
      
      
      
      

Keywords: Verizon, Newark , Marketing Manager, Executive , Basking Ridge, New Jersey