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Marketing Manager

Company: Synergy Interactive
Location: Newark
Posted on: November 25, 2022

Job Description:

Growth Marketing Manager for the Audible appSeeking a Growth Marketing Manager for an app. You will be responsible for creating and executing strategies to drive conversion and early engagement for customers who download the app.
The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. You will have direct hands-on ownership as well as cross-functional coordination with teams in Product, User Experience, Creative & Brand, and Technology. *This is a contract position.*

KEY RESPONSIBILITIES

  • Develop and implement conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers within the Audible app.
  • Create Go-to-market and post mortems for in app marketing launches.
  • Leverage analytics tools to optimize conversion opportunities in the acquisition flow.
  • Own, drive, and report on key metrics related to onboarding, trial-to-member conversion, retention, and churn.
  • Implement conversion strategies across the app.
  • Others as defined by evolving business needs for a rapidly growing online business.Basic Qualifications
    • 5+ years of work experience in digital marketing and experimentation.
    • Strong experience in conversion, engagement and retention marketing throughout different portions of the lifecycle.
    • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
    • Strong strategy and analytics skills, with an advanced understanding of success metrics.
    • Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.
    • Excellent verbal and written communication and presentation skills.Preferred Qualification's
      • MBA or graduate degree.
      • Acquisition, conversion and retention marketing experience in a membership model business.
      • Skilled in Content Management Systems that manage in-App experiences.
      • Hands-on experience with digital marketing tools for example: kochava, adobe analytics, google analytics, or corementrics, Testing target and Optimizely.
      • Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization.

Keywords: Synergy Interactive, Newark , Marketing Manager, Executive , Newark, New Jersey

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