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Associate Manager- Remote

Company: GTT, LLC
Location: Newark
Posted on: November 25, 2022

Job Description:

Associate Manager, Content Marketing- Remote

  • Contract Duration 9 Months

    About The Role

    • The Associate Manager of Content Marketing supports the execution of marketing campaigns for high-profile Original and Exclusive content releases while managing appropriate expectations with all relevant stakeholders.
    • Calling on the People Principles "Articulate the Possible and Move Fast To Make It Real", the role demands an ability to understand a robust content marketing strategy in order to flawlessly execute tactical efforts.
    • The Associate Manager of Content Marketing will contribute to the development of marketing tactics for the promotion of Exclusive and Original titles on and off the surface, contributing to the development and execution of earned, owned, and paid media plans, and above all, managing and overseeing seamless execution of title-specific campaigns.
    • The Associate Manager of Content Marketing will work cross-functionally with the Creative Services, Social Media, Editorial, PR, CRM, Content, and Operations teams to ensure an enticing and seamless customer journey is in place to drive optimized conversion.

      About You

      • The candidate should have experience marketing entertainment content with a solid understanding of consumer marketing and associated skill sets.
      • The candidate should possess great project management and process management skills to achieve success.
      • The role requires sound business sense, exceptional attention to detail, and an ability to work collaboratively to execute quickly and effectively.
      • The Associate Manager should thrive in a highly entrepreneurial, fast-changing environment where people are driven, enthusiastic, and not afraid to take risks.

        Key Responsibilities

        • Execute highly visible, go-to-market plans for Original and Exclusive programming properties, with a holistic eye on curating thoughtful multi-surface and multi-channel new and existing customer experiences.
        • Execute seasonal slate campaigns that elevate our Original and Exclusive titles at culturally relevant moments
        • Work with internal stakeholders across teams to deploy content marketing communications and promotions to drive customer acquisition, and engagement, and increase long-term member retention.
        • Provide members with seamless, personalized experiences that drive acquisition and activations.
        • Proactively identify and resolve issues that may impair the organization's ability to meet its strategic, financial, and technical goals.
        • Help develop creative briefs and strategic briefs for campaigns.
        • Own, track, update and communicate deliverables lists for campaigns.
        • Monitor and mine the Originals catalog for titles that can be opportunistically promoted.
        • Manage implementation quality control to ensure all executions are done on time and correctly.
        • Assist with reporting and metrics data pre-, during, and post-flight.

          Basic Qualifications

          • Strong analytical and organizational skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment.
          • Multi-channel, consumer marketing experience.
          • Experience marketing entertainment content across paid media, organic social media marketing, and email marketing.
          • Excellent Excel and PowerPoint skills.
          • Excellent oral and written communication skills.
          • Must be proactive, detail-oriented, and a problem-solver.
          • Passion for fiction and multi-cultural content, with a strong editorial sense and knack for identifying the "hook" for promoting a piece of content.
          • Ability to think both strategically and tactically.
          • A Bachelor's degree in Business, Marketing, Economics, or a related field of study is required.
          • 3-5 years of experience in related positions with increasing responsibility.

            About the Company

            • Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do-from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company's consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers.
            • The company's People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.


Keywords: GTT, LLC, Newark , Associate Manager- Remote, Executive , Newark, New Jersey

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