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Social Media Manager

Company: LAROSE
Location: Randolph
Posted on: November 25, 2022

Job Description:

LaRose Industries LLC d/b/a Cra-Z-Art, headquartered in Randolph, New Jersey, is a prime manufacturer and leader in trendy toy, arts and crafts kits, puzzles and school supplies. - The company produces and markets such popular toy items as Kodak jigsaw puzzles, Shimmer 'n Sparkle activity kits, Cra-Z-Art art materials, Disney arts and crafts, USA Gold writing instruments, Softee Dough, Cra-Z-Slimy, Cra-Z-Loom and Snoopy Sno-Cone Machine. The items are available at major retailers as well as specialty stores. - The company also sells items on its own website, are seeking an enthusiastic social media manager to manage day to day social media postings. - This role is primarily responsible for daily posting and scheduling on You Tube, Instagram, Facebook, Tik Tok, Twitter and Pinterest. - This role works collaboratively across staff to roll out fresh product content, new product introductions, deliver on sponsorships, manage social partnerships, and collaborate on growth strategy.This role is intended for someone who understands and has the ability to handle our social channels, has strong writing skills, knowledge of analytical tools, and is enthusiastic about joining a vibrant company that has rapidly grown over the last several years. - This candidate has an instinct for what's on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization. - Of course, this person should also have fun creating content - we're a toy company!!Primary Responsibilities:

  • Create fun and eye-catching video and static posts and manage day-to-day posting, editing, and optimization of content from multiple social media platforms including You Tube, TikTok, Instagram, Facebook , Twitter and Pinterest.
  • Be adept at maximizing views/followers by knowing how to most effectively and efficiently distribute content.
  • Work with the advertising department and product managers to deliver on sponsorships via social posts.
  • Build creative assets for various social media platforms when necessary.
  • Create and run contests and send out email blasts/newsletters using software platforms such as ShortStack and Mailchimp.
  • Report on content performance and present social insights and best practices.
  • Make daily recommendations to and work closely with the advertising and product team (weighing in on headlines, etc.)
  • Adjust social strategy according to KPI and research trends.
  • Brainstorm new ideas and plan rollout strategies for testing.Requirements:
    • Undergraduate college degree
    • 1-2 years of social media experience preferred
    • Passionate about social media and growing audiences
    • Ability to make fun, creative content for social media (video and static posts)
    • Positive team player and an enthusiastic work ethic
    • Strong writing and communication skills
    • Understanding of social media analytics and experience optimizing content
    • Knowledge of software platforms used for social media such as Later, Shortstack and Mail Chimp
    • Strong editorial judgment
    • Excellent organizational skills, focus, and attention to detailBenefits
      We offer a competitive benefit package including:
      • Annual bonus
      • Paid sick, vacation and holidays
      • Medical, dental, vision, life, ltd insurance
      • 401k
        Position is remote/in office flexibleSalary commensurate with experience

        No phone calls or brokers please

Keywords: LAROSE, Newark , Social Media Manager, Executive , Randolph, New Jersey

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