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Growth Marketing Manager

Company: GTT, LLC
Location: Newark
Posted on: November 24, 2022

Job Description:

Growth Marketing Manager

  • Contract Duration 9+ months

    Job Description:

    • Our client is - seeking a Growth Marketing Manager.
    • You will be responsible for creating and executing strategies to drive conversion and early engagement for customers who download the app.
    • Our ideal candidate has 5+ years of experience, ideally with specific conversion marketing experience, and has a passion for leveraging data that will inform strategies to optimize conversion and drive early member retention.
    • The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer.
    • You will have direct hands-on ownership as well as cross-functional coordination with teams in Product, User Experience, Creative & Brand, and Technology.
    • This is a contract position.

      Key Responsibilities

      • The Growth Marketing Manager will develop and implement conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers within the our client's -app.
      • Create Go-to-market and post mortems for in app marketing launches.
      • Leverage analytics tools to optimize conversion opportunities in the acquisition flow.
      • Own, drive, and report on key metrics related to onboarding, trial-to-member conversion, retention, and churn.
      • Implement conversion strategies across the app.
      • Others as defined by evolving business needs for a rapidly growing online business.

        Basic Qualifications

        • 5+ years of work experience in digital marketing and experimentation.
        • Strong experience in conversion, engagement and retention marketing throughout different portions of the lifecycle.
        • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
        • Strong strategy and analytics skills, with an advanced understanding of success metrics.
        • Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.
        • Excellent verbal and written communication and presentation skills.

          Preferred Qualification's

          • MBA or graduate degree.
          • Acquisition, conversion and retention marketing experience in a membership model business.
          • Skilled in Content Management Systems that manage in-App experiences.
          • Hands-on experience with digital marketing tools for example: kochava, adobe analytics, google analytics, or corementrics, Testing target and Optimizely.
          • Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization.

            About The Company:

            • Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do-from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company's consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers. -
            • The company's People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.


Keywords: GTT, LLC, Newark , Growth Marketing Manager, Executive , Newark, New Jersey

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