Manager, Media Operations & Ad Technology - Hybrid Role
Company: Vantage Point Consulting Inc.
Location: Newark
Posted on: August 6, 2022
Job Description:
Job Title: Manager, Media Operations & Ad Technology Duration:
9+ months contractLocation: Newark, NJ (Hybrid role)
The company and perpetual innovator - is looking for a
results-oriented manager in its Marketing/Media team. As a member
of the Marketing organization, the Operations Manager leads all
aspects of Media Operations and Ad Technology to identify
improvements, troubleshoot problems, address inefficiencies,
leverage data and build audiences. The role will to drive
innovative thinking to enable business growth and efficient
conversions across our digital ecosystem. He/she will have direct
hands on ownership of tools as well as work cross-functionally
across Media, Creative, Product and Technology. The role requires a
passion for results, a commitment to action, an attitude that
anything is possible, and a relentless focus on the customer. The
right candidate will thrive in a highly entrepreneurial,
fast-changing, and collaborative environment where people are
driven, enthusiastic, collaborative and not afraid to take risks.
Your mission (and ours) is unique and powerful: fill hearts, minds,
and souls with premium audio content that enables learning and
literate entertainment. The position's most critical duties and
functions:
- General Ad Operations and Ad Technology (Adobe AAM, Target,
Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
- Experience with Adobe Dynamic Tag Management (DTM) ad tagging
across marketplaces (All digital) to track conversions, optimize
campaigns and boost return on investment
- Must understand concepts of programmatic media, ad serving, ad
serving platforms, ad trafficking process, attribution models based
on impression, click
- Requires an understanding of privacy laws and data restrictions
such as IDFA, ADID, etc., basic data security policies/strategies,
privacy regulations (such as CCPA, CPRA, GDPR, and etc.)
- Understand advertising identity space technologies such as
Google customer match, Ramp ID, Trade Desk UUID 2.0, and others,
and device identifiers such as IDFA, IDFV, ADID, etc., and
knowledge on ATT and SKAd network integrations and reporting.
- Manage MMP day to day operations such as partner
configurations, postback setup, tracker creation and QA, traffic
verification, data exports, etc.
- Must understand cookie less advertising and cookie consent
concepts
- Manage audience creation/management, server to server and API
connections such as CAPI, and offline events sharing.
- Analyze and troubleshoot technical issues with ad placement
trafficking, campaign delivery, 3rd party reporting discrepancies,
site ad tags and creative user flow testing
- DMP tech setup, infrastructure, cross-device
targeting/reporting, CDP
- Management of Data Onboarders
- Site troubleshooting
- Deeplinking and DCO concepts
- Develop and oversee quality assurance process to act as main
point of contact cross functionally/cross agency to ensure website
tags are correctly generating relevant traffic and recording
conversions accurately within overall plan
- Manage relationship with external media vendors and other
partners in the media ops and ad tech space (i.e. agency,
attribution partners, etc.)
- Ability to understand and transform business requirements into
actionable tech/product requirements for feature developments
- Basic Qualifications
- Bachelor's degree in Business, Marketing, Engineering or a
related field of study
- 5+ years of experience in media, advertising, or marketing
(within the mobile space is bonus)
- Experience implementing brand positioning into marcomm and the
customer experience
- Experience managing a large budget and forecasting
- Experience in working with external creative agencies and
internal design teams
- Strong analytical skills (spreadsheet mastery a must, database
experience is a bonus)
- Strong oral and written communication skills
- Preferred Qualifications
- MBA or graduate degree
- Have worked at a leading brand company or agency managing
leading brands
- Proactive and solutions oriented
- Entrepreneurial spirit / ability to try different things with
minimal direction
- Established track record of creativity and innovation
- SQL, ETL, knowledge on data transfer via S3, and SFTP
- Experience with network sniffing tools like Charles Proxy, and
understanding of network payloads.
- Experience working with/at media agency
Thanks and RegardsJasmeet SinghVPC StaffingDirect Number-
570-301-6730Email: Jasmeet@vpc-staffing.com
Keywords: Vantage Point Consulting Inc., Newark , Manager, Media Operations & Ad Technology - Hybrid Role, Executive , Newark, New Jersey
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