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Sr. Marketing Manager - Early Engagement Lifecycle

Company: Avispa Technology
Location: Newark
Posted on: August 5, 2022

Job Description:

Sr. Marketing Manager - Early Engagement Lifecycle -1098772A leading podcast and audiobook company is seeking a Sr. Marketing Manager - Early Engagement Lifecycle. The successful candidate will drive efforts to increase customer engagement and retention, develop strategies to create segmented customer journeys, and bolster the customer experience. The ideal candidate has prior experience in creating and delivering lifecycle programs, ideally with multiple success metrics. The company offers a great work environment!Sr. Marketing Manager - Early Engagement LifecyclePay and Benefits:


  • Worksite: Leading podcast and audiobook company (Newark, NJ 07102, Open to Remote)
  • W2 Employment, Group Medical, Dental, Vision, Life, 401k

  • 40 hours/week, 9 Month Assignment
    Sr. Marketing Manager - Early Engagement LifecycleResponsibilities:

    • Deliver programs by working cross-functionally with marketing operations on omni-channel, early customer lifecycle initiatives across email, push notifications, site, app, social, Alexa, and other channels and devices, as relevant.
    • Develop and scale our onboarding program to better service our customers and address segment-specific needs.
    • Strive to better understand customer behavior and gain actionable insights that flow into enhanced onboarding strategies and experiences.
    • Work with product teams to innovate meaningful benefits or programs based on a deep understanding of our customers and the customer experience, and integrate them into onboarding programs.
    • Partner with global teams to share best practices and collaborate on strategies and initiatives.
    • Work closely with the Marketing Director to document, then develop and deploy multichannel customer lifecycle programs with an agile test and learn mindset, focused on maximizing customer lifetime value, loyalty and retention.
      Sr. Marketing Manager - Early Engagement Lifecycle -Qualifications:

      • 4+ years of experience in customer lifecycle, engagement, or retention marketing roles.
      • Experience in creating and delivering lifecycle programs, ideally with multiple success metrics.
      • Experience with subscription marketing.
      • Deep understanding of CRM setup and processes, ideally with hands-on experience.
      • Strong analytical skills with the ability to use data and metrics to back up assumptions, and recommendations, and drive action.
      • Ability to get into the details, problem solve, resolve issues, and bring teams together.
      • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences.
      • Ability to have a vision for the best customer experience.

Keywords: Avispa Technology, Newark , Sr. Marketing Manager - Early Engagement Lifecycle, Executive , Newark, New Jersey

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