ASO Strategy Manager
Company: GTT, LLC
Posted on: August 4, 2022
ASO Strategy Manager
We believe strongly in ASO and are seeking an ASO Strategy Manager
to join our app marketing team in this new global position.
We are looking for an experienced lead to take our Store presence
and partnerships to the next level.
In this role you will own the relationship with our 3rd party
agency(ies) in addition to partnering closely with our global
Content Marketing, Branding, paid media, and tech partners to drive
calendars, roadmaps, and strategies across the iOS, Android,
Amazon, and other app stores.
You have a passion for storytelling and are driven by all things
You know store guidelines in-side-out and have keen attention to
You are an experienced ASO expert and are excited by the new
opportunities within the app stores.
You love data, and paired with your customer-centric lens, drives
your decision-making processes.
The ASO Strategy Manager will thrive in a fast-paced environment
and understand release schedules can be fluid.
The ASO Strategy Manager will thrive on coordinating and partnering
with other marketing teams and are skilled at managing 3rd party
We've only scratched the surface of ASO, come help us elevate our
strategy to the next level.
Own client's global ASO strategy across current and future
Manage agency(ies) to drive global store growth
Work alongside the owned and paid app user acquisition teams to
create a strategic ASO framework and roadmap to drive business
priorities for high-impact growth initiatives
Drive ASO testing methodology & experimentation to maximize
Partner with Content Marketing in addition to Apple, Google, and
other store partners to develop engaging stories to drive user
acquisition and re-engage existing app users
Develop and maintain cross-store In-App Event and Custom Product
Page calendars and strategies to drive channel KPIs and align with
The ASO Strategy Manager will work closely with the paid marketing
team for experimentation opportunities and initiatives to drive
Act as point person for the App Marketing team for all
content-related calendars and approvals
Support impact measurement initiatives and work alongside data
teams to build measurement solutions
Write release notes, In-App Event copy, and more as needed
Execute A/B tests, In-App Event, and CPP roll-out and partner with
tech on additional release needs
5+ years of ASO experience on a global scale, with a proven track
record of developing and implementing strategies, and partnering
with agencies, internal stakeholders, and the app stores to grow
Experience across both branded and non-branded terms, and how to
create impact for apps that are relevant for a large variety of
non-branded search terms.
Agency or client-side experience growing organic installs and
improving conversion for all traffic sources and understanding
Up to date on the latest Store features for both the App and Google
You love testing and thinking of our box strategies.
Experience working with App Store Connect and Google Play Developer
Console is a must.
Along with App Store optimization tools like AppAnnie and 3rd party
MMPs such as Kochava.
Proven understanding of how app stores operate and what drives
Experience running ASO strategies across multiple global markets
and an understanding of cultural localization and the role it plays
in the way we approach online marketing
Clear, concise, and persuasive verbal and written communication.
Ability to convey strategy and prioritization to senior
A passion for storytelling
MBA or graduate degree
Conversion and retention marketing experience in a membership model
Experience working with various cross-functional partners
(Technology, Creative, User Experience, Media Planning) to develop
assets and plans for optimization
Past experience in a content creation role
Fluent/Proficient in a second language -- German, French, or
Japanese - would be helpful
About the Company
Our client is a company whose entrepreneurial spirit with a team of
pioneers and inventors who are not afraid to disrupt the status quo
and apply an innovative approach to everything they do-from
revolutionizing an art form to enacting positive change in the
cities and countries in which we operate. As the largest producer
of audiobooks in the world, they are passionate about well-composed
words that are artfully performed. The company's consistent focus
on technological innovation and superior programming has earned
them many millions of habituated subscribers.
The company's People Principles celebrate who they are and where
they have been, and guide the way they work shoulder to shoulder to
enhance the lives of their millions of customers. They reflect and
apply to everyone who works with our clients. The entrepreneurs and
operators, the dreamers and the doers, those who have worked there
for 20 years, and those who have arrived in the past few weeks and
Keywords: GTT, LLC, Newark , ASO Strategy Manager, Executive , Newark, New Jersey
Didn't find what you're looking for? Search again!