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ASO Strategy Manager

Company: GTT, LLC
Location: Newark
Posted on: August 4, 2022

Job Description:

ASO Strategy Manager

Job Description

We believe strongly in ASO and are seeking an ASO Strategy Manager to join our app marketing team in this new global position.

We are looking for an experienced lead to take our Store presence and partnerships to the next level.

In this role you will own the relationship with our 3rd party agency(ies) in addition to partnering closely with our global Content Marketing, Branding, paid media, and tech partners to drive calendars, roadmaps, and strategies across the iOS, Android, Amazon, and other app stores.

You have a passion for storytelling and are driven by all things app related.

You know store guidelines in-side-out and have keen attention to detail.

You are an experienced ASO expert and are excited by the new opportunities within the app stores.

You love data, and paired with your customer-centric lens, drives your decision-making processes.

The ASO Strategy Manager will thrive in a fast-paced environment and understand release schedules can be fluid.

The ASO Strategy Manager will thrive on coordinating and partnering with other marketing teams and are skilled at managing 3rd party vendors.

We've only scratched the surface of ASO, come help us elevate our strategy to the next level.

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Key Responsibilities

Own client's global ASO strategy across current and future marketplaces

Manage agency(ies) to drive global store growth

Work alongside the owned and paid app user acquisition teams to create a strategic ASO framework and roadmap to drive business priorities for high-impact growth initiatives

Drive ASO testing methodology & experimentation to maximize KPIs

Partner with Content Marketing in addition to Apple, Google, and other store partners to develop engaging stories to drive user acquisition and re-engage existing app users

Develop and maintain cross-store In-App Event and Custom Product Page calendars and strategies to drive channel KPIs and align with cross-partner

The ASO Strategy Manager will work closely with the paid marketing team for experimentation opportunities and initiatives to drive incremental growth

Act as point person for the App Marketing team for all content-related calendars and approvals

Support impact measurement initiatives and work alongside data teams to build measurement solutions

Write release notes, In-App Event copy, and more as needed

Execute A/B tests, In-App Event, and CPP roll-out and partner with tech on additional release needs

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Basic Qualifications

5+ years of ASO experience on a global scale, with a proven track record of developing and implementing strategies, and partnering with agencies, internal stakeholders, and the app stores to grow mobile audiences.

Experience across both branded and non-branded terms, and how to create impact for apps that are relevant for a large variety of non-branded search terms.

Agency or client-side experience growing organic installs and improving conversion for all traffic sources and understanding downstream impacts.

Up to date on the latest Store features for both the App and Google Play stores.

You love testing and thinking of our box strategies.

Experience working with App Store Connect and Google Play Developer Console is a must.

Along with App Store optimization tools like AppAnnie and 3rd party MMPs such as Kochava.

Proven understanding of how app stores operate and what drives performance

Experience running ASO strategies across multiple global markets and an understanding of cultural localization and the role it plays in the way we approach online marketing

Clear, concise, and persuasive verbal and written communication. Ability to convey strategy and prioritization to senior stakeholders.

A passion for storytelling

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Preferred Qualification's

MBA or graduate degree

Conversion and retention marketing experience in a membership model business

Experience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization

Past experience in a content creation role

Fluent/Proficient in a second language -- German, French, or Japanese - would be helpful

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About the Company

Our client is a company whose entrepreneurial spirit with a team of pioneers and inventors who are not afraid to disrupt the status quo and apply an innovative approach to everything they do-from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. As the largest producer of audiobooks in the world, they are passionate about well-composed words that are artfully performed. The company's consistent focus on technological innovation and superior programming has earned them many millions of habituated subscribers.

The company's People Principles celebrate who they are and where they have been, and guide the way they work shoulder to shoulder to enhance the lives of their millions of customers. They reflect and apply to everyone who works with our clients. The entrepreneurs and operators, the dreamers and the doers, those who have worked there for 20 years, and those who have arrived in the past few weeks and months.

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Keywords: GTT, LLC, Newark , ASO Strategy Manager, Executive , Newark, New Jersey

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