Loyalty Program Manager
Company: Hudson Group
Location: Newark
Posted on: June 20, 2022
Job Description:
Grow With Us!
Hudson is North America's leading travel retailer. For over 30
years, Hudson has met the needs and wants of travelers in more than
1,000 duty-free, duty-paid, and food & beverage stores. We could
not serve our customers, landlords, and partners in airports,
commuter terminals, hotels, and casinos without the continued
support of our greatest assets: our team members. We are dedicated
to hiring and training exceptional team members, who are committed
to serving the customer as the Traveler's Best Friend. We strive to
ensure we're fulfilling our team members' career potentials through
training, skills-development, and career pathways - as our team
members grow and succeed both personally and professionally, so
does Hudson.
This Loyalty Program Specialist position is for you, if you would
enjoy:
- Being responsible for the creation/curation of engaging local
content, the identification, and negotiation of relevant local
partnerships and services for RED members, and the coordination of
loyalty program recruitment campaigns in the US and Canada
- Working closely with the VP, Digital Operations and Global CRM
& Loyalty program teams to develop strategies that will contribute
to generate traffic and engagement in the US and Canada
Loyalty Program Specialist Key Accountabilities:
- Tailor strategic partnership opportunities across several
verticals and sectors in a specific geography to improve the
loyalty program value proposition for customers and enhance their
experience
- Create/curate engaging local content for the loyalty program:
Red
- Coordinate loyalty program Red members recruitment campaigns in
the US and Canada
- Create regular analysis of hotel, airline, car rentals, and
other loyalty programs including partner strategies to understand
regional market and consumer needs
- Build a pipeline of potential partnerships opportunities and
engagement initiatives locally, mapping new commercial arrangements
and deal types
- Establish local strategic partnerships with a wide range of
partners/service providers
- Manage established regional partnerships to foster
cross-company collaboration and increase the reach of Dufry's
loyalty program
- Strategic Marketing; develop tactics to drive recruitment and
engagement, planning for weekly campaign communications, utilizing
corporate-developed triggers
- Define and implement campaigns for loyalty program customers
(e.g., email, SMS, push) in collaboration with Global Loyalty
Program, Digital Marketing, and eCommerce teams
- Provide quality customer service
- Coordinate implementation of global digital initiatives at
local level working in close coordination with the different local
and global digital teams
- Creative, Event Planning and Communication; develop concepts
for online and in-person events and direct partner agencies in the
execution of these events
Loyalty Program Specialist Required Qualifications:
- Experience in a sales/partnership/channels role
- Understanding of best practices in the loyalty program
industry
- Experience in the Travel / Retail / CPG is preferred
- Deep understanding of the dynamics of the local market
- Experience in opening and/or expanding a product into new
markets
- Excellent project management skills and handling multiple
projects in an organized and timely manner
- Preferred basic technical knowledge: tech savvy and well-versed
on general IT topics
- Understanding of different CRM systems/ software (especially
Microsoft 365 Dynamics) desired
- Proven track record of using data to inform hypotheses that
lead to high impact customer insights that can be used by Loyalty
Program and Marketing teams
- 3-5 years of leading loyalty/ reward programs experience
- Be based out of our East Rutherford, New Jersey: Toronto: or
Vancouver location
For immediate consideration, please include your resume.
Some of our company-offered benefits for you and your family
include:
- Health & Well Being: Medical/Dental/Vision Insurance
- Paid Time Off
- Various Personal and Parental Leave Programs
- Universal Life Insurance
- Retirement Programs & Matching Employee Contributions: 401K &
RRSP
- 20% off Hudson Employee Discount
- Employee Recognition & Anniversary Programs
- Training, Development, and Growth Opportunities
- Tuition Assistance & Scholarship Programs
For additional information on our benefits, please visit:
https://www.hudsongroup.com/careers/our-perks.
Depending on the location of the position, applicants must be
currently authorized to work in the United States or Canada for any
employer.
Hudson is an Equal Opportunity Employer of all qualified
individuals. All employment decisions are made without regard to
age, race, color, religion, sex, sexual orientation, national
origin, disability, military leave or veteran status, genetic
information, or any other status protected by applicable federal,
state or local law. We are committed to creating an inclusive
workplace in which we value diversity and unique experiences,
backgrounds and identities.
All offers are contingent upon successful completion and passing of
background checks, reference checks, and/or employment verification
results.
Note to staffing agencies: Please do not contact Hudson (including
the recruitment team or any hiring managers) regarding this
position with candidates. If assistance is needed in filling any
position for Hudson, a member of our recruiting team will reach out
directly.
#AF123QA
Keywords: Hudson Group, Newark , Loyalty Program Manager, Executive , Newark, New Jersey
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