Global Marketing Communications Campaign Manager (US Remote)

Company: Avantor
Location: Newark
Posted on: May 15, 2022

Job Description:

Job SummaryAt Avantor, we are committed to moving science forward through our products and services that drive successful results with our customers. This exciting new role within the evolving Global Communications and Brand team, will collaborate globally with Avantor's portfolio and commercial leaders, members of Avantor's global communications team, and external agency partners to oversee the strategy, development and execution of integrated marketing communications campaigns, content and programs. The role will also be accountable for measuring and reporting program results on a routine basis in order to drive optimization and visibility.Responsibility:

• Leveraging a strategic lens on communications strategies, create and implement marketing communication plans and content that leverage all available appropriate media including social, digital, mobile, search and email campaigns. Ensure plans are globally consistent yet regionally appropriate and that they are executed within assigned budgets.
• Drive a strategic, customer-centric narrative through the development of rich, SEO content for campaigns based on understanding of workflow, target customers, and product positioning.
• Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategic direction to the in-house and external creative services team to ensure the accuracy of content, keyword research for SEO and tonality.
• Apply knowledge of customers and products (and the combination there of) to leverage the whole of Avantor's assets/capabilities in effectively positioning the brand for measurable results. Infuse the corporate story across all plans.
• Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/ products/services in the unit.
• Collaborate with Avantor's in-house agency team and external partners to develop all marketing promotion materials in the most efficient and effective manner. Manage work with external agencies to coordinate marketing communication activities and projects. Collaborate with Supplier marketing communications team on supplier connections to campaigns.
• Develop and own the execution of global marketing content and promotion plans including sales collateral, technical articles, owned publications, web content and media stories among other tactics.
• Collaborate and partner directly and cross functionally with corporate brand teams, commercial leaders, portfolio managers and sales leaders to develop, communicate and implement marketing communication plans and initiatives in alignment with overall corporate and/or regional goals.
• Define program-specific success criteria. Monitor and report progress against pre-defined criteria for overall campaign results. Develop actionable plans to address gaps or resistance.
• Support communication of campaigns and related programs to commercial teams and with key suppliers.Requirements/Qualifications:
  • Bachelor's degree required, MBA or equivalent Master's degree preferred.
  • 8 to 10 years of marketing, brand management or related agency experience with a successful track record in planning and executing global marketing communications campaigns.
  • Experience working with life science or advanced technology businesses/products required
  • Global experience is a plus.
  • Position requires a strategic communications perspective, a business orientation, an understanding of the relevant corporate functions or scientific area and a focus on performance.
  • Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies.
  • Must possess excellent written and verbal communications skills
  • Proactive, highly energetic personality, ability to think creatively.
  • Experience leading cross-functional project teams; collaborating with multiple corporate departments and outside consultants; and managing diverse projects exceeding deadlines.
  • Ability to work in a fast-paced/high-growth environment, where initiative, accountability, and prioritization are critical.
  • Travel internationally and domestically 10-15%.#LI-AMER #LI-RemoteDISCLAIMER:
    The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
    Avantor is proud to be an equal opportunity employer.EEO Statement:We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision using the links below.3rd Party Non-Solicitation Policy:By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

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