Global Marketing Communications Campaign Manager (US Remote)
Posted on: May 15, 2022
Job SummaryAt Avantor, we are committed to moving science
forward through our products and services that drive successful
results with our customers. This exciting new role within the
evolving Global Communications and Brand team, will collaborate
globally with Avantor's portfolio and commercial leaders, members
of Avantor's global communications team, and external agency
partners to oversee the strategy, development and execution of
integrated marketing communications campaigns, content and
programs. The role will also be accountable for measuring and
reporting program results on a routine basis in order to drive
optimization and visibility.Responsibility:
- Leveraging a strategic lens on communications strategies,
create and implement marketing communication plans and content that
leverage all available appropriate media including social, digital,
mobile, search and email campaigns. Ensure plans are globally
consistent yet regionally appropriate and that they are executed
within assigned budgets.
- Drive a strategic, customer-centric narrative through the
development of rich, SEO content for campaigns based on
understanding of workflow, target customers, and product
- Articulate a clear vision and objective for integrated
marketing programs and provide ongoing strategic direction to the
in-house and external creative services team to ensure the accuracy
of content, keyword research for SEO and tonality.
- Apply knowledge of customers and products (and the combination
there of) to leverage the whole of Avantor's assets/capabilities in
effectively positioning the brand for measurable results. Infuse
the corporate story across all plans.
- Maintain an understanding of target customer segments and the
value propositions for the most strategic workflows/
products/services in the unit.
- Collaborate with Avantor's in-house agency team and external
partners to develop all marketing promotion materials in the most
efficient and effective manner. Manage work with external agencies
to coordinate marketing communication activities and projects.
Collaborate with Supplier marketing communications team on supplier
connections to campaigns.
- Develop and own the execution of global marketing content and
promotion plans including sales collateral, technical articles,
owned publications, web content and media stories among other
- Collaborate and partner directly and cross functionally with
corporate brand teams, commercial leaders, portfolio managers and
sales leaders to develop, communicate and implement marketing
communication plans and initiatives in alignment with overall
corporate and/or regional goals.
- Define program-specific success criteria. Monitor and report
progress against pre-defined criteria for overall campaign results.
Develop actionable plans to address gaps or resistance.
- Support communication of campaigns and related programs to
commercial teams and with key
- Bachelor's degree required, MBA or equivalent Master's degree
- 8 to 10 years of marketing, brand management or related agency
experience with a successful track record in planning and executing
global marketing communications campaigns.
- Experience working with life science or advanced technology
- Global experience is a plus.
- Position requires a strategic communications perspective, a
business orientation, an understanding of the relevant corporate
functions or scientific area and a focus on performance.
- Strong ability to build productive relationships and lead
development of marketing communications strategies through
interactions with diverse internal and external business partners,
including company senior leadership across a variety of functions
- Must possess excellent written and verbal communications
- Proactive, highly energetic personality, ability to think
- Experience leading cross-functional project teams;
collaborating with multiple corporate departments and outside
consultants; and managing diverse projects exceeding
- Ability to work in a fast-paced/high-growth environment, where
initiative, accountability, and prioritization are critical.
- Travel internationally and domestically 10-15%.#LI-AMER
The above statements are intended to describe the general nature
and level of work being performed by employees assigned to this
classification. They are not intended to be construed as an
exhaustive list of all responsibilities, duties and skills required
of employees assigned to this position.
Avantor is proud to be an equal opportunity employer.EEO
Statement:We are an Equal Employment/Affirmative Action employer.
We do not discriminate in hiring on the basis of sex, gender
identity, sexual orientation, race, color, religious creed,
national origin, physical or mental disability, protected Veteran
status, or any other characteristic protected by federal,
state/province, or local law. If you need a reasonable
accommodation for any part of the employment process, please
contact us by email at and let us know the nature of your request
and your contact information. Requests for accommodation will be
considered on a case-by-case basis. Please note that only inquiries
concerning a request for reasonable accommodation will be responded
to from this email address.For more information about equal
employment opportunity protections, please view the Equal
Employment Opportunity is THE LAW Poster, EEO is the Law Poster
Supplement, and Pay Transparency Non-Discrimination Provision using
the links below.3rd Party Non-Solicitation Policy:By submitting
candidates without having been formally assigned on and contracted
for a specific job requisition by Avantor, or by failing to comply
with the Avantor recruitment process, you forfeit any fee on the
submitted candidates, regardless of your usual terms and
conditions. Avantor works with a preferred supplier list and will
take the initiative to engage with recruitment agencies based on
its needs and will not be accepting any form of solicitation.
Keywords: Avantor, Newark , Global Marketing Communications Campaign Manager (US Remote), Executive , Newark, New Jersey
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