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Art Director, Content Marketing Creative

Company: Workforce Logiq
Location: Newark
Posted on: November 22, 2021

Job Description:

Overview:Workforce Logiq is currently looking for an Art Director for a temporary assignment for a top client in Newark, NJ for a remote, but later hyrbid position. Reporting to the Creative Director, the Art Director will work within a multi-disciplinary team to develop campaigns that are culturally-relevant, buzzworthy, and deserving of a consumer's time and attention. You are a fierce advocate for the consumer and want to become a voice in how the client can generate excitement and expand its audience.We're looking for a dynamic, driven and savvy Art Director to help concept, develop and design 360-degree marketing campaigns for product launches. The Art Director must possess the ability to create premium, award-winning promotional content across all platforms and media, including key art / OOH, broadcast / video, print, digital and social. The employee will collaborate with Creative Directors, Writer / Producers, Copywriters and Designers to develop on-brand strategic solutions, working closely from the Marketing brief and collaborating with partners and peers across the organization.We will look to the AD to maintain the highest creative, conceptual and production standards, while constantly ensuring client brand integrity and consistency. The ideal candidate will act as a hands-on designer as needed, while communicating strategy, direction and vision. The AD will manage the work of designers and animators as well as external vendors, guiding design development across all platforms and media.Responsibilities:

  • Collaborate with the Creative Director, Writer / Producer, Copywriter and Designer to concept, develop and execute complete 360-degree marketing campaigns in support of product launches, across a multitude of owned and paid channels, on all platforms and in all media
  • Design and develop strategic, conceptual, content-driven campaigns that position the client at the intersection of culture and entertainment, and as a leader in premium streaming entertainment
  • Consistently develop compelling, breakthrough marketing creative that generates excitement and engagement within the target market and inspires industry buzz
  • Ensure that the visual narrative is consistent, targeted and meaningful across all campaign touchpoints
  • Collaborate closely with Marketing leads and partners across the organization to develop launch campaigns that:
    • Lead with the content - boldly showcasing what is most unique, rewarding and compelling from the title
    • Perfectly communicate the unique proposition of the client experience
    • Leverage core consumer insights and native behaviors in order to attract, compel and convert the target audience
    • Innovate how we approach channels and other consumer touchpoints
    • Leverage data to inform creative strategies and positioning
    • Elevate the client brand
    • Manage the work of external design agencies, animation studios, vendors and production companies
    • Direct and collaborate with photographers, illustrators, retouchers, animators and printers
    • Work as a hands-on designer when necessary, closely guiding conceptual development through every step of production
    • Support designers and junior staff with encouragement and constructive feedback
    • Lead campaign presentations and pitches with internal stakeholders and external partners and talent
    • Concept, plan and direct photo shoots
    • Serve as a leader across the team to inspire creative thinking and innovation, always encouraging and sharing best industry practices and new solutionsQualifications:
      • 7-10+ years of art directing in the entertainment industry
      • Outstanding portfolio / reel of multi-platform, content-led creative campaign work (including for print, key art / OOH, motion / animation, digital, social)
      • Strong communication and presentation skills
      • Experience leading external agencies, vendors and production companies as well as internal stakeholders
      • Expert knowledge of Adobe Creative Suite
      • Ability to juggle multiple tentpole-level projects while meeting demanding deadlines, producing the highest caliber, best-in-class creative
      • Working knowledge in 2D and 3D animation and editing platforms (After Effects, Premier) a plus
      • Experience directing photo shoots a plusWorkforce Logiq is an equal opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. #referral

Keywords: Workforce Logiq, Newark , Art Director, Content Marketing Creative, Executive , Newark, New Jersey

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