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Senior Manager Brand Content NA

Company: Mars, Incorporated and its Affiliates
Location: Newark
Posted on: April 10, 2021

Job Description:

Being a Mars Associate is all about opportunity. The opportunity to do the kind of challenging, interesting work that shapes the world's best-loved brands. To work with real purpose, supported by talented, friendly people from all sorts of different backgrounds. And to access the tools, training, and experience you need to have a positive impact on our business, on the planet, and, most importantly, on your own career. Being a Mars Associate is more than a job. It's the opportunity to start your tomorrow, today. This role will be responsible for: Designing our global brand experience strategies and creating content that makes our brands culturally famous and meaningfully personal. Delivering big, global, breakthrough digital first ideas, leveraging a new mix of fit for purpose agency partners, platforms and ecosystems to enable delivery of all consumer brand communications for the enterprise. Leading the development and delivery of region-specific content and brands for North America. Stewardship for global brands, such as M&M's, Snickers and Skittles, acting as Global Brand Community leader. Supporting the Enterprise Brand Council and working in partnership with the Global Brands & Content team. What are we looking for?

  • Experience in building brands through communications - across multiple platforms
  • Ability to set and achieve goals and manage multiple projects and priorities
  • Excellent communication and presentation skills (oral and written)
  • Ability to create strong relationships across internal departments and external agency partners
  • 8 years experience in relevant brand building and strategic marketing and communications roles across markets and cross cultural perspective is preferred-- What would be your key responsibilities:
    This role has responsibility and accountability for delivery of brand communications for the globe based on priorities aligned by the Enterprise Brand Council, and locally for North America by the Management Leadership Team:
    • Briefing and leading campaign design and development, based on Business briefs coming from either the Region, or from the Global PVPs, that highlight the needs/outages that comms can address
    • Leading the creative process from brief to execution including research with relevant experts (CMI)--
    • Partnering with Regions, agency partners and relevant functions (media/social/PR/Dcom) to ensure ideas travel across relevant media channels and digital platforms
    • Defining relevant measurement and tracking of impact and ROI driven by depth of understanding of consumers' omnichannel journeys, with emphasis on digital first ideas.
    • Managing non-working/production budget and tracking overall project list Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
      Nearest Major Market: Newark
      Nearest Secondary Market: New York City
      Job Segment: Branding, Brand Manager, Senior Brand Manager, Manager, Marketing Manager, Marketing, Management

Keywords: Mars, Incorporated and its Affiliates, Newark , Senior Manager Brand Content NA, Executive , Newark, New Jersey

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