VP PGIM Digital Marketing

Company: Prudential Annuities Distributors (PAD)
Location: Newark
Posted on: February 23, 2021

Job Description:

PGIM (www.pgim.com ) is Prudential's global investment management business. As one of the world's leading money managers, with over $1.4 trillion in assets, PGIM has a diversified suite of asset management products and solutions covering fixed income, equities, real assets, and asset allocation, overseen by more than 1,100 investment professionals. PGIM has strong client relationships with over 1,350 third-party clients, including 22 of the 25 largest corporate and public U.S. pension plans, 147 of the largest 300 global pension funds and 6 of the top 10 Fortune 500 companies. PGIM has eight businesses: PGIM Fixed Income (Public Fixed Income), Prudential Capital Group (Private Placement Fixed Income), PGIM Real Estate, PGIM Real Estate Finance, QMA (Public Quantitative Equity), PGIM Investments (Mutual Funds), PGIM Global Partners (Non-US joint ventures) and Jennison Associates (primarily Public Equity). PGIM offices are in 16 countries across five continents. While each of the eight businesses have their own unique cultural attributes, there is a compelling overall culture of PGIM, with a focus on high caliber, intellectually oriented professionals who possess a low ego and collaborative style. In 2020As PGIM continues to grow and expand its global footprint and presence with global investors, the firm has been strategically building their marketing organization to drive innovative, thoughtful, and strategic brand building, content development and a greater presence around the world. PGIM Chief Marketing Officer is leading these efforts and has been developing a strong team to create, enhance and implement these initiatives. Most recently PGIM launched a new website experience, with all eight businesses moving to a single platform (Drupal) to unify the client experience and build awareness across all investment capabilities. A new global brand campaign, "The Pursuit of Outperformance" across organic and paid media, events and social channels have dramatically increased site traffic across the websites,Mission

• Lead the charge to further harmonize and optimize the delivery and performance of the PGIM's digital properties in order to support business objectives and generate more attested website visitors, and qualified leads across organic and paid traffic.
• Increase and deepen visitor engagement by leveraging content and best-in-class digital execution in developing client segmentation strategies and institutional client journeys.
• Leverage VoC and metrics to create and refine digital engagement strategiesResponsibilities
  • Using client segmentation and institutional client journeys, drive all website and digital content optimization efforts through pgim.com to improve conversion rate, user experience, and SEO across desktop and mobile-and in key geographic markets like the UK, Europe and Asia
  • Develop, maintain, and curate appropriate content on all US and international affiliate-advising internal partners in optimizing the conversion of their intellectual capital into actionable content that is useful for clients.
  • Craft and optimize websites and landing pages for demand generation channels, campaigns (e.g. remarketing, paid social and search) and client types
  • Provide data-driven recommendations to internal teams (paid, social, email, affiliate) by looking at both holistic and channel-level performance to improve the quality of users and time on site
  • Focus on site navigation optimizations to ensure consistency with messaging on site (content) and creative messaging (ads) for digital marketing efforts
  • Use analytics to propose channel specific user-funnel optimizations and actionable insights across the website that will be useful both to marketing leadership and day-to-day stakeholders.
  • Design, execute, measure, and implement learnings from A/B tests to enhance the user experience and drive deeper engagement and volume of qualified users."Must Have" qualifications
    • At least 10 to 15 years of digital marketing experience in (institutional) financial services (preferred), or a dynamic startup / high growth (i.e. fintech)
    • Minimum of 5 years managing digital transformation and web optimization initiatives
    • Minimum of 10 years of experience in the investment management business with a strong conceptual grasp of the full range of products in public and private markets, and channels in the institutional investment business-such as corporate and public pensions, sovereign wealth plans, institutional consultants, endowments and foundations, family offices, financial advisors, etc.
    • Creative and critical thinking (problem-solving skills) that leverage both quantitative data analytics and qualitative design and tools
    • Collaborative and proactive self-starter with the ability to work independently and lead projects with minimal oversight in a fast-paced environment
    • Demonstrated ability to use data systematically to develop relevant insights and influence decision making, particularly through data visualization tools
    • Proven ability to present complex technical information in a clear and concise way to a range of technical and non-technical audiences, preferably in a manner that clearly demonstrates and frames the actionable choices with thorough cost/benefit analysis to the business line client
    • Strong design (UX/UI) sensibility and empathy for the user.
    • Familiarity with key digital marketing disciplines such as email marketing, SEO, SEM, A/B testing, content management systems (CMS), localization, and paid social media.
    • Proficiency with Adobe and Google Analytics (and other web analytics tools)
    • Experience in multiple CMS platforms and understanding of website tagging principles, classification schema, and taxonomy structuresPreferred Qualifications
      • Experience in a global B2B financial services marketing organization, or on the B2B side of a well-regarded digital agency
      • Institutional channel marketing experience
      • Experience running digital paid media campaigns (SEM, Display, Social)
      • Proficiency with Salesforce (CRM) and Pardot (and other marketing automation tools)
      • Knowledgeable about SEO and conversion rate optimization best practices
      • Experience or familiarity with Drupal, Adobe, Workfront, Salesforce, and Seismic, and email marketing platforms
      • Experience in web migration and website launches, including responsive mobile design
      • Effectively use Jira, Trello, or other agile project management tools
      • Familiarity with coding languages such as HTML, Java, PHP, and others
      • Strong academic background including a bachelor's degree with breadth of studies as important as any specific technical training.- Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom. Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services. We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.-- The Prudential Insurance Company of America, Newark, NJ and its affiliates. Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential. PEOPLE WITH DISABILITIES:
        If you need an accommodation to complete the application process, which may include an assessment, please call (800) 433-8960, prompt 4 or email accommodation.h&w@prudential.com. Please note that the above number and email are solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers@prudential.com to request assistance. Posted 30+ Days Ago Full time CON0005K About Us We are a company of smart, ambitious professionals working together across a multitude of disciplines. Together, we are building a better financial future for our customers and our communities around the globe.

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