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SR. GLOBAL MARKETING MANAGER [Atellica Chemistry / ADVIA Chemistry Assays

Company: Siemens Healthineers
Location: Newark
Posted on: July 1, 2020

Job Description:

Senior Global Marketing

Manager, Atellica Chemistry / ADVIA Chemistry Assays

The role of Senior Global Marketing Manager for Atellica Chemistry / ADVIA

Chemistry Assays serves as a business leader for Siemens Healthineers. The

incumbent is responsible for developing and implementing the worldwide

marketing strategy, commercialization plan, and clinical/scientific positioning

for their assigned products. The Senior Global Marketing Manager is responsible

for meeting or exceeding the business plan for the assigned portfolio and

driving activities that support the efforts of the sales organizations in the

countries. The individual represents the market, customer and business needs in

order to ensure successful commercialization in line with the defined business

plan for their products. This individual should be capable of actively

participating in and influencing cross functional teams governing product and

portfolio strategy, product health, and new product development initiatives. Senior Global Marketing Manager must be

capable of leading cross functional teams to execute successful

commercialization of new and improved assays. Relationship development with customers and

country sales and marketing organizations is needed to clearly understand

customer needs and translate those needs into actionable requirements. Active

engagement, support of, and strategizing with country marketing, worldwide, is

critical to the success of this role.

Senior Global Marketing Manager reports to, Central Lab Solutions, Chemistry /

Integrated Franchise - Chemistry Assay Head.

The individual is the primary interface to regions, countries, and

end-users as well as interacts with cross-functional members of Chemistry /

Integrated Franchise and Atellica Solutions Franchise to achieve the business objectives

of the responsible products. Strong

communication and interpersonal skills are required for successful interaction

with members of all Business Line functions. This role actively pulses the industry to

understand the competitive environment, anticipates market trends and demands,

and is capable of developing and presenting business proposals for product /

portfolio strategic initiatives.

Specific Tasks:

--- Author and execute marketing plans and commercialization plans for the

assigned product portfolio.

--- Develop and communicate short- and long-term market strategy for assigned


--- Lead commercialization teams for successful development and execution of

product launch plans and deliverables.

--- Define global pricing for assigned products.

--- Define target markets and create specific customer messaging and value

propositions for target customer segments

--- Identify and respond to trends impacting customers and markets for assigned


--- Identify and respond to competitors' strategies and products that compete

with assigned products.

--- Collaborate with external agencies and internal colleagues to create

impactful marketing campaigns that include market data, voice of the customer

input, and country sales and marketing input.

--- Contribute to Requirements Trace Matrix (RTM) and financial models for

product development programs for assigned products.

--- Provide input and oversight to creation of training materials for sales and

marketing in order to maximize execution of the commercialization plan and

ensure achievement of the business objectives.

--- Contribute to the definition and prioritization of product health improvement

programs for assigned products. Create customer and internal communications

relative to product health initiatives in partnership with business area


Minimum Qualifications:

--- 10+ years of experience with previous Regional and/or Global Marketing

Experience (5 years)

--- Demonstrated success in the launch and commercialization of products

--- Previous experience with in-vitro diagnostics

--- Previous sales success in a business to business environment, specifically in

healthcare, such as hospitals and reference laboratories

--- Analytical skills

--- Ability to work cohesively in a team or as an individual contributor

--- Conceptual creativity

--- Excellent presentation skills

--- Strong leadership capability
Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, click here.

Keywords: Siemens Healthineers, Newark , SR. GLOBAL MARKETING MANAGER [Atellica Chemistry / ADVIA Chemistry Assays, Executive , Newark, New Jersey

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