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Product Marketing Manager

Company: Innovid
Location: New York
Posted on: August 24, 2019

Job Description:

Innovid is the leading independent advertising technology platform with TV at the core empowering brands, agencies, and publishers to personalize, deliver, and measure high-performing omni-channel ad experiences. Innovid partners with all facets of the digital advertising ecosystem, serving a global client base with offices in New York, Chicago, Los Angeles, Detroit, London, Tel Aviv, Sydney, Tokyo, and Singapore. Please visit www.innovid.com for more information.The Product Marketing Manager will work side by side with the Director, Product Marketing and Product Director to translate connected TV (CTV) specific product capabilities into market-facing positioning and materials. This person will work closely with our sales, product & marketing teams to manage all CTV product priorities and individual requests. This individual will be responsible for providing our sales team with the tools and information they need to advance our connected TV (CTV) product sales. This is a unique opportunity to make a real difference in the ad tech industry by bringing to market innovative and best of breed products for the fastest-growing channel - connected TV.

What you'll do:


  • Communicate and collaborate directly with product to inform and develop CTV product marketing materials and support new releases, adhering to the go-to-market commercialization process.

  • Create marketing materials (i.e. - sales decks, one-sheeters, and case studies) that communicate CTV product solution benefits and features.
  • Translate technical details into benefits for clients/the end user for use across both internal training materials and client-facing communications/materials, including custom pitches (as needed).

  • Develop, customize and execute product messaging framework to personalized messaging for top target verticals and audience types.

  • Organize developed materials so that internal teams have easy access.

  • Field sales and client services questions and requests, prioritizing as necessary.

  • Capture CTV trends from relevant publications and surface to internal teams.

  • Research competition to identify positioning, product characteristics, gaps, pricing, and market share. Document findings to arm sales team.
  • Work closely with different stakeholders to gather market feedback and adjust materials and positioning accordingly.

    What you'll need:


    • 5+ years of previous marketing, product or sales enablement experience

    • A deep understanding of ad tech, marketing tech, video management, media and/or TV.
    • Good knowledge of the streaming + connected TV space
    • Must be a strong communicator, comfortable in front of large, senior groups, and a solid writer.
    • Excellent time management and project management skills.
    • Deep understanding of Microsoft software including Powerpoint and Excel.

      The ideal candidate has:


      • Launched a video or linear TV campaign previously
      • Experience working with sales teams

      • Has used Confluence, Salesforce, and JIRA previously

      • Has Adobe Photoshop knowledge and/or experience directing designers


        What We Offer:





        • High visibility role with a tremendous amount of growth potential
        • Work hard, play hard atmosphere
        • Endless snacks & beverages
        • Competitive compensation package, which includes: health, dental, and vision insurance, life insurance, PTO + Sick Days, 401K + match, and a volunteer program
        • Offices in major cities around the world and a cross-company collaboration unlike anywhere else.

          Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

Keywords: Innovid, Newark , Product Marketing Manager, Advertising , New York, New Jersey

Click here to apply!

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