Director, Worldwide Media and Planning , DTC
Company: Disability Solutions
Location: Princeton
Posted on: May 3, 2024
Job Description:
Working with UsChallenging. Meaningful. Life-changing. Those
aren't words that are usually associated with a job. But working at
Bristol Myers Squibb is anything but usual. Here, uniquely
interesting work happens every day, in every department. From
optimizing a production line to the latest breakthroughs in cell
therapy, this is work that transforms the lives of patients, and
the careers of those who do it. You'll get the chance to grow and
thrive through opportunities uncommon in scale and scope, alongside
high-achieving teams rich in diversity. Take your career farther
than you thought possible.Bristol Myers Squibb recognizes the
importance of balance and flexibility in our work environment. We
offer a wide variety of competitive benefits, services and programs
that provide our employees with the resources to pursue their
goals, both at work and in their personal lives. Read more:
careers.bms.com/working-with-us .Position Summary: The Media
Director will ensure both our internal and external partners are
maximizing their relationships through media strategy and lead the
day-to-day operations of the media agencies. Educate and reinforce
standards to optimize how BMS leverages and executes media across
the customer journey (primarily patients, physicians, and payers).
Partner with the BMS Matrix leads to pull through latest media
trends to match needs of the business. Influence and ensure the
teams are being financially accurate and achieving predetermined
goals according to budgets and goals for the agencies and the
business. Contribute to determining these goals. Qualified
candidates will process media campaigns with the ability to
effectively assist on multiple projects and must have a strong
understanding of the systems and tasks involved in campaign
implementation and execution, as well as the media planning and
buying process. Additionally, candidates should have a creative and
entrepreneurial drive and be excited to work in a fast-paced
environment while thinking quickly on their feet.Key
Responsibilities
- Management of media planning and strategizing across multiple
internal senior business partners including medical, commercial,
access, and engaging with multiple customers including HCP and
consumer.
- Collaborate with BMS Matrix teams as needed to provide flexible
media engagement support during high-utilization times of year (eg,
annual planning, launch planning)
- Contribute to and reinforce the agency partner(s) strategy,
scope and service offering(s) for priority markets.
- Establish BMS roster of strong media and search engine
marketing providers.
- Own business acumen for media buying through the facilitation
of training(s) for agency on-boarding, marketer on-boarding and new
team member on-boarding.
- Facilitate understanding of complex regulatory requirements
that apply to media and search engine marketing and evolve
standards to ensure markets and teams maintain compliance and are
enabled to make effective, strategic business decisions.
- Share media best practices across relevant senior
stakeholders.
- Provide media support to business as needed for: complex media
capabilities; issues; medical/legal/regulatory reviews; minimum
performance standards, strategic input for media planning,
training, etc.
- Monitor media trends and requirements and translate complex
requirements to capabilities/solutions that allow the business to
leverage that information to make effective strategic business and
compliance decisions.
- Build and maintain strong, credible relationships with outside
agencies, trade associations and customers; leverage those
relationships to support the company strategy.
- Communicate with peers and management across the company to
transfer information and best practices that support and promote
effective and efficient media compliance.
- Contributes to continuous improvement of media planning
frameworks.
- Leads and coordinates regular insights and metrics discussions
with business partners in partnership with the BI&A team to
ensure frequent optimization of media plans.
- Maintains view of the competitive landscape and has a broad
perspective across BMS and pharma industry to identify and drive
best practice around media expertise
- Drives innovation culture and coordinates with business and
capability leads to develop innovative media programs and apply
metrics/analytics
- Identify opportunities for synergies and collaboration within
and across markets within a therapeutic areaQualifications &
Experience
- Bachelor's degree required; MBA preferred
- Minimum 6+ years of agency experience in media strategy,
planning and digital
- 5+ years working within the pharmaceutical industry inclusive
of experience tailoring media activations within HCP and DTC
campaigns
- Deep experience including acquisition, conversion and retention
strategies across all of the key marketing channels (TV, Journals,
Print media, Out of home, paid and organic search, display
advertising, social, CRM/email) required
- People and team management experience required.
- Demonstrated track record of success in providing analysis,
strategic direction, and specific business recommendations to
senior leadership on critical decisions required
- Proven ability to lead and direct in a highly matrix
environment
- Global work experience preferred
- Demonstrated ability to influence, lead independently, and
exercise good judgment
- Proven ability to multi-task, be detail oriented, accurate,
analytical, and act with a sense of urgency when needed.
- Excellent communication skills, both oral and written,
including the ability to professionally communicate with a wide
variety of individuals, respond to inquiries, and provide feedback
in a timely manner.
- Significant experience in leading channel and analytics
planning activities and teams
- Experience working with commercial and medical/R&D business
partners preferred
- Both US and ex-US business experience preferred but not
required If you come across a role that intrigues you but doesn't
perfectly line up with your resume, we encourage you to apply
anyway. You could be one step away from work that will transform
your life and career. Uniquely Interesting Work, Life-changing
CareersWith a single vision as inspiring as Transforming patients'
lives through science--- , every BMS employee plays an integral
role in work that goes far beyond ordinary. Each of us is empowered
to apply our individual talents and unique perspectives in an
inclusive culture, promoting diversity in clinical trials, while
our shared values of passion, innovation, urgency, accountability,
inclusion and integrity bring out the highest potential of each of
our colleagues.On-site Protocol BMS has a diverse occupancy
structure that determines where an employee is required to conduct
their work. This structure includes site-essential, site-by-design,
field-based and remote-by-design jobs. The occupancy type that you
are assigned is determined by the nature and responsibilities of
your role: Site-essential roles require 100% of shifts onsite at
your assigned facility. Site-by-design roles may be eligible for a
hybrid work model with at least 50% onsite at your assigned
facility. For these roles, onsite presence is considered an
essential job function and is critical to collaboration,
innovation, productivity, and a positive Company culture. For
field-based and remote-by-design roles the ability to physically
travel to visit customers, patients or business partners and to
attend meetings on behalf of BMS as directed is an essential job
function. BMS is dedicated to ensuring that people with
disabilities can excel through a transparent recruitment process,
reasonable workplace accommodations/adjustments and ongoing support
in their roles. Applicants can request a reasonable workplace
accommodation/adjustment prior to accepting a job offer. If you
require reasonable accommodations/adjustments in completing this
application, or in any part of the recruitment process, direct your
inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/
eeo -accessibility to access our complete Equal Employment
Opportunity statement. BMS cares about your well-being and the
well-being of our staff, customers, patients, and communities. As a
result, the Company strongly recommends that all employees be fully
vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest
and conviction records, pursuant to applicable laws in your
area.Any data processed in connection with role applications will
be treated in accordance with applicable data privacy policies and
regulations.
Keywords: Disability Solutions, Newark , Director, Worldwide Media and Planning , DTC, Advertising , Princeton, New Jersey
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