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PGIM Investments - Vice President, Head of Content Strategy and Writing

Company: Prudential Financial, Inc.
Location: Newark
Posted on: January 24, 2023

Job Description:

Job Classification:Marketing & Communications - MarketingAt PGIM Investments, we provide access to active investment strategies across the global markets in the pursuit of consistent outperformance for investors. We're part of PGIM, the global investment management business of Prudential Financial, Inc.- the world's 11th largest investment manager with more than $1.5 trillion in assets under management (Prudential Financial, Inc is the 11th-largest investment manager out of 444 in terms of global AUM based on the Pensions & Investments Top Money Managers list published on 6/6/2022. This ranking represents assets managed by Prudential Financial as of 12/31/2021) and a company that individuals and businesses have trusted for over 140 years.Our scale and investment experience allow us to deliver a diversified suite of actively managed solutions across a broad spectrum of asset classes and investment styles, managed by our affiliated asset managers: PGIM Fixed Income, PGIM Real Estate, Jennison Associates, and PGIM Quantitative Solutions.We are looking for a highly motivated and seasoned financial writer to craft compelling promotional content across a wide spectrum of formats. Must be versatile and able to pivot between long and short-form content, including but not limited to articles, web content, brochures, point-of-sale materials, presentations, emails, print and digital ads, infographics, and social posts.Must have a strong understanding of, and ability to develop content testing plans, content personalization, integrated content ecosystems and client journey maps that support business growth objectives across the product suite including mutual funds, ETFs, target date funds, UCITS and SMAs. This position reports to the Global Head of Marketing Services for PGIM Investments. The role has dotted line responsibility to the Heads of both U.S. and International Marketing to understand strategic programs and campaigns while collaborating with our Product Management and Sales teams.This is a player/coach role.Responsibilities

  • Meet and collaborate with senior leaders and subject matter experts to understand marketing campaigns and products to develop differentiated positioning and content strategies in support of marketing missions.
  • Write high-impact, actionable and persuasive promotional copy.
  • Determine content KPI; analyze and report on editorial outcomes.
  • Develop A/B testing plans to continually improve outcomes.
  • Ability to write engaging, arresting headlines and coach reports to do same.
  • Grow editorial and content capabilities globally throughout Europe and Asia, expanding both internal resources and external agency capabilities.
  • End-to-end management of projects including ideation, editing, ensuring Compliance review, design oversight and production proofing.
  • Work closely with Creative Director to ensure design is closely aligned with the messaging.
  • Edit and oversee copy from external vendor and agencies to ensure consistent tone-of-voice and effectiveness.
  • Development and oversight of style guidelines.
  • Manage, coach and mentor two writers to produce highly engaging, outcomes-oriented content.
  • Oversee global proofreading services.Qualifications
    • Seasoned writer with in-depth knowledge of the asset management space, investment products, and the current regulatory environment.
    • 7+ years of copywriting experience in asset management space
    • Experience with content testing plans, content personalization, integrated content ecosystems, client journey maps, and content gap analyses.
    • Proficient in A/B testing.
    • Comfortable presenting to senior leaders; ability to articulate your vision and influence decision makers clearly and concisely.
    • Experience with intermediary / retail / B2B2C audiences.
    • Proficient in Microsoft Office products
    • Ability to adapt and tailor international content to regional cultural and regulatory nuances.
    • Ability to translate ideas and raw content into visual, digital-friendly and infographic formats.
    • Previous experience working in a sales-driven, multi-channel, distribution environment.
    • Ability to pivot between traditional and new and unique marketing formats.Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations.The salary range for this role is from $170,000 to $200,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.Our Culture:Prudential is focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don't just accept difference-we celebrate it, support it, and thrive on it. At Prudential employees have a unique opportunity to build their career path by owning their development, their career and their future. We encourage employees to utilize the internal "Skills Accelerator" to hone their skills and explore the opportunities available to them within Prudential.Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.The Prudential Insurance Company of America, Newark, NJ and its affiliates.Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.PEOPLE WITH DISABILITIES:If you need an accommodation to complete the application process, which may include an assessment, please email .Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email to request assistance.

Keywords: Prudential Financial, Inc., Newark , PGIM Investments - Vice President, Head of Content Strategy and Writing, Advertising , Newark, New Jersey

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