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Sr Manager, Content Marketing

Company: Highbridge Consulting LLC
Location: Newark
Posted on: November 25, 2022

Job Description:



Our Client a Tech Giant in the publishing space is looking to hire Sr Manager, Content Marketing

Senior Manager of Content Marketing will work cross-functionally with the Creative Services, Social Media, Paid Media, PR, CRM, Business Intelligence and UX teams to connect all the dots on the customer journey and execute plan elements. This role calls for someone who is not only an excellent internal collaborator, but also a savvy, consummate professional when interfacing with external partners. The candidate should have experience working closely with media agencies to plan and optimize large media buys designed to drive sales, engagement and subscription trials for entertainment content. As we look to link various teams, platforms and respective objectives together, the customer experience and user journey must remain the guiding light.

The role will be interfacing with multiple agencies and additionally collaborating in the strategy and execution of experiential marketing events. The candidate should possess great project management and influencing skills to work across multiple teams to achieve success.

KEY RESPONSIBILITIES


  • Drive marketing strategy by creating marketing plans for audience segments on various channels and deploy the optimal messaging and creative at all touchpoints along the customer journey.
  • Leverage the client's ecosystem to provide client's members with seamless, personalized experiences that drive acquisition and activation activities
  • Drive business case development by bringing together customer insights, research, financial data and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives.
  • Partner with Analytics, Data Science and other key stakeholders to define and measure success.
  • Share best practices with cross-functional teams in the US and international regions
  • Proactively identify and resolve issues that may impair the organization's ability to meet its strategic, financial, and technical goals


    Basic Qualifications:


    • Minimum of 5-7 years' experience in marketing/digital media/partnerships
    • Excellent verbal and written communication skills
    • Strong organizational and managerial skills with the proven ability to handle multiple projects and deliver results in a fast-paced environment
    • Passion for entertainment content and pop-culture, with a strong editorial sense
    • Strong analytical capability and a solid understanding of success metrics
    • Ability to think both strategically and tactically
    • Proficient knowledge MS Office
    • Must be a self-starter, creative thinker, and quick learner


      Preferred Qualifications:


      • E-commerce experience
      • Knowledge and/or experience within entertainment or publishing industries
      • Basic HTML skills and a general understanding of web development
      • Background in online media and entertainment

Keywords: Highbridge Consulting LLC, Newark , Sr Manager, Content Marketing, Advertising , Newark, New Jersey

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