Senior Director, Media & Advertising
Company: NJ TRANSIT
Location: Newark
Posted on: August 6, 2022
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Job Description:
Move Forward with us! At NJ TRANSIT, you'll join us in
transforming the third-largest transportation agency in North
America. We are committed to delivering safe, reliable service that
gets our customers to their destinations on time- and we're looking
to hire talented folks with a commitment to excellence. Move
Forward with us! At NJ TRANSIT, you'll join us in transforming the
third-largest transportation agency in North America. We are
committed to delivering safe, reliable service that gets our
customers to their destinations on time - and we're looking to hire
talented folks with a commitment to excellence. NJ TRANSIT is
seeking a Senior Director, Media & Advertising to lead, manage and
execute all aspects of the agency's media and advertising strategy
and operations. This role will report directly to the Chief
Marketing Officer. Candidate should be a self-starter,
entrepreneurial in nature, and will be tasked with delivering
revenue and ensuring in-market execution of media and advertising
activities is done in keeping with the highest standards of the NJ
TRANSIT brand.Roles and Responsibilities - Developing, managing,
executing and measuring all in-station and on-vehicle advertising
programs and vendors to drive revenue and ridership in accordance
with NJ TRANSIT's strategic objectives. - Setting and achieving
advertising revenue targets in keeping with NJ TRANSIT's strategic
objectives. - Managing the strategic relationship between NJ
TRANSIT and its Advertising/Media Partner agencies. - Collaborating
with NJ TRANSIT Marketing Team members to develop, execute and
measure new, high-impact media strategies that achieve marketing
campaign objectives. - Developing & executing new and innovative
media products to fully leverage NJ TRANSIT's assets. - Developing
and implementing a strategic advertising infrastructure plan to
ensure that NJ TRANSIT has the necessary touchpoints and systems to
reach customers with advertising throughout their journey. -
Directs, manages and supervises the function and staff of the
advertising team, including employment status, budget and
goals/objectives.Education, Experience and Qualifications: -
Bachelor's degree and a minimum of six (8) years of preferred
progressively responsible experience in media buying/operations
and/or vendor management. 1 year of relevant experience may be
substituted for each year of education requirement. - Highly
entrepreneurial and collaborative nature.Knowledge and Skills -
Strong organizational skills a must; Proficiency in Microsoft
Office products, primarily PowerPoint, Excel and Word. - Strong
sense of intellectual curiosity & creativity; Ability to spot
trends and synthesize complex data into actionable decisions; Works
effectively across functions and levels of a complex
organization.Working Environment - Office-based with infrequent
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Keywords: NJ TRANSIT, Newark , Senior Director, Media & Advertising, Advertising , Newark, New Jersey
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