Senior Director, Media & Advertising

Company: NJ TRANSIT
Location: Newark
Posted on: August 6, 2022

Job Description:

Move Forward with us! At NJ TRANSIT, you'll join us in transforming the third-largest transportation agency in North America. We are committed to delivering safe, reliable service that gets our customers to their destinations on time- and we're looking to hire talented folks with a commitment to excellence. Move Forward with us! At NJ TRANSIT, you'll join us in transforming the third-largest transportation agency in North America. We are committed to delivering safe, reliable service that gets our customers to their destinations on time - and we're looking to hire talented folks with a commitment to excellence. NJ TRANSIT is seeking a Senior Director, Media & Advertising to lead, manage and execute all aspects of the agency's media and advertising strategy and operations. This role will report directly to the Chief Marketing Officer. Candidate should be a self-starter, entrepreneurial in nature, and will be tasked with delivering revenue and ensuring in-market execution of media and advertising activities is done in keeping with the highest standards of the NJ TRANSIT brand.Roles and Responsibilities - Developing, managing, executing and measuring all in-station and on-vehicle advertising programs and vendors to drive revenue and ridership in accordance with NJ TRANSIT's strategic objectives. - Setting and achieving advertising revenue targets in keeping with NJ TRANSIT's strategic objectives. - Managing the strategic relationship between NJ TRANSIT and its Advertising/Media Partner agencies. - Collaborating with NJ TRANSIT Marketing Team members to develop, execute and measure new, high-impact media strategies that achieve marketing campaign objectives. - Developing & executing new and innovative media products to fully leverage NJ TRANSIT's assets. - Developing and implementing a strategic advertising infrastructure plan to ensure that NJ TRANSIT has the necessary touchpoints and systems to reach customers with advertising throughout their journey. - Directs, manages and supervises the function and staff of the advertising team, including employment status, budget and goals/objectives.Education, Experience and Qualifications: - Bachelor's degree and a minimum of six (8) years of preferred progressively responsible experience in media buying/operations and/or vendor management. 1 year of relevant experience may be substituted for each year of education requirement. - Highly entrepreneurial and collaborative nature.Knowledge and Skills - Strong organizational skills a must; Proficiency in Microsoft Office products, primarily PowerPoint, Excel and Word. - Strong sense of intellectual curiosity & creativity; Ability to spot trends and synthesize complex data into actionable decisions; Works effectively across functions and levels of a complex organization.Working Environment - Office-based with infrequent (

Keywords: NJ TRANSIT, Newark , Senior Director, Media & Advertising, Advertising , Newark, New Jersey