NewarkRecruiter Since 2001
the smart solution for Newark jobs

Marketing Manager - Experience Optimization (H)

Company: Avispa Technology
Location: Newark
Posted on: August 5, 2022

Job Description:

Marketing Manager - Experience OptimizationDigital Marketing - Hybrid in Newark, NJ - Full Time, Contract, and Temporary Job Description Marketing Manager - Experience Optimization 1125940A leading podcast and audiobook company is seeking a Marketing Manager - Experience Optimization. The successful candidate will create and execute strategies to drive conversion and early engagement for customers. The ideal candidate has prior specific conversion marketing experience and has a passion for leveraging data that will inform strategies to optimize conversion and drive early member retention. The company offers a great work environment!Marketing Manager - Experience Optimization -Pay and Benefits:

  • Worksite: Leading podcast and audiobook company (Newark, NJ 07102)
  • 40 hours/week, 9 Month AssignmentMarketing Manager - Experience Optimization -Responsibilities:
    • Develop and implement conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers.
    • Leverage native analytics tools to optimize conversion opportunities in the acquisition flow.
    • Own, drive, and report on key metrics related to onboarding, early member engagement, trial-to-member conversion, retention, and churn.
    • Implement conversion strategies.
    • Own and cross-functional coordination with teams in Product, User Experience, Creative and Brand, and Technology.
    • Others as defined by evolving business needs for a rapidly growing online business.Marketing Manager - Experience Optimization -Qualifications:
      • 5+ years of work experience in digital marketing.
      • 5+ years of experience, ideally with specific conversion marketing experience.
      • MBA or graduate degree is preferred.
      • Strong experience in conversion, engagement, and retention marketing throughout different portions of the lifecycle.
      • Hands-on experience with digital marketing tools for example adobe analytics, google analytics, corementrics, Testing target, and Optimizely is preferred.
      • Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization is preferred.
      • Acquisition, conversion, and retention marketing experience in a membership model business is preferred.
      • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
      • Strong strategy and analytics skills, with an advanced understanding of success metrics.
      • Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.
      • Excellent verbal and written communication and presentation skills.
      • Passion for leveraging data that will inform strategies to optimize conversion and drive early member retention.
      • Passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer.

Keywords: Avispa Technology, Newark , Marketing Manager - Experience Optimization (H), Advertising , Newark, New Jersey

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest New Jersey jobs by following @recnetNJ on Twitter!

Newark RSS job feeds