Marketing Manager - Experience Optimization (H)

Company: Avispa Technology
Location: Newark
Posted on: August 5, 2022

Job Description:

Marketing Manager - Experience OptimizationDigital Marketing - Hybrid in Newark, NJ - Full Time, Contract, and Temporary Job Description Marketing Manager - Experience Optimization 1125940A leading podcast and audiobook company is seeking a Marketing Manager - Experience Optimization. The successful candidate will create and execute strategies to drive conversion and early engagement for customers. The ideal candidate has prior specific conversion marketing experience and has a passion for leveraging data that will inform strategies to optimize conversion and drive early member retention. The company offers a great work environment!Marketing Manager - Experience Optimization -Pay and Benefits:

• Worksite: Leading podcast and audiobook company (Newark, NJ 07102)
• 40 hours/week, 9 Month AssignmentMarketing Manager - Experience Optimization -Responsibilities:
  • Develop and implement conversion-marketing strategies (A/B testing and multivariate) that will drive the conversion of prospects to subscribers.
  • Leverage native analytics tools to optimize conversion opportunities in the acquisition flow.
  • Own, drive, and report on key metrics related to onboarding, early member engagement, trial-to-member conversion, retention, and churn.
  • Implement conversion strategies.
  • Own and cross-functional coordination with teams in Product, User Experience, Creative and Brand, and Technology.
  • Others as defined by evolving business needs for a rapidly growing online business.Marketing Manager - Experience Optimization -Qualifications:
    • 5+ years of work experience in digital marketing.
    • 5+ years of experience, ideally with specific conversion marketing experience.
    • MBA or graduate degree is preferred.
    • Strong experience in conversion, engagement, and retention marketing throughout different portions of the lifecycle.
    • Hands-on experience with digital marketing tools for example adobe analytics, google analytics, corementrics, Testing target, and Optimizely is preferred.
    • Experience in working with various practices (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization is preferred.
    • Acquisition, conversion, and retention marketing experience in a membership model business is preferred.
    • Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
    • Strong strategy and analytics skills, with an advanced understanding of success metrics.
    • Strong creative sensibilities and an aptitude to always look at marketing communications through the eyes of the customer.
    • Excellent verbal and written communication and presentation skills.
    • Passion for leveraging data that will inform strategies to optimize conversion and drive early member retention.
    • Passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer.

Keywords: Avispa Technology, Newark , Marketing Manager - Experience Optimization (H), Advertising , Newark, New Jersey