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Sr. Marketing Manager of Paid Media

Company: Synergy Interactive
Location: Newark
Posted on: June 23, 2022

Job Description:

We are currently seeking a Sr. Marketing Manager of Paid Media to spearhead our global media work. We are seeking candidates who have experience leading campaigns and have a deep understanding of media strategy.
Key Responsibilities
- Leading campaigns and initiatives involving multiple stakeholders across multiple teams
- Oversight and ownership of media strategy
- Manage analysis of key marketing metrics including subscriber acquisition cost and marketing as a percent of revenue
- Provide support across media channels and tactics including Video, Audio, OOH, Mobile App Install, Social, Search and Display
- Develop overarching policy, principles, process, and best practices across media
- Spearhead the data collation and analysis of media analytics both internally as well as with agencies
- Ownership of real time digital dashboards reports as well as the distribution to larger team with insights
Manage and update budgets and finance documents - Proactive thinking on how to improve process and overall project management
- Project management of ad hoc initiatives as well as cross functional work with creative, content, and product

Keywords: Synergy Interactive, Newark , Sr. Marketing Manager of Paid Media, Advertising , Newark, New Jersey

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