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Associate Director of Content Marketing

Company: Audible
Location: Newark
Posted on: May 14, 2022

Job Description:

Job summaryGood storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.ABOUT THIS ROLEThe Associate Director of Content Marketing strategizes and oversees the execution of marketing campaigns for Audible's high-profile content releases - from greenlight through launch, while managing appropriate expectations with all relevant stakeholders. Calling on the People Principles "Study & Draw Inspiration From Culture & Technology" and "Articulate The Possible and Move Fast To Make It Real", the role demands an ability to develop and managing a robust content marketing strategy, while simultaneously executing tactical efforts. The role requires thinking big-picture, as well as investment in the details.The role will partner with Programming to stay up to date on the latest trends in pop culture and current events and help support the release of exclusive and original titles in these content verticals by developing strategy, running marketing tactics for promotion on and off the Audible/Amazon platforms, leading the development and execution of earned, owned and paid media plans, and above all, managing and overseeing seamless execution of title-specific campaigns. The Associate Director of Content Marketing will work cross-functionally with the Creative Services, Social Media, Editorial, PR, CRM and Operation teams to ensure an enticing and seamless customer journey is in place to drive optimized conversion. The role will be interfacing with internal and external stakeholders (partners, talent and agencies) and collaborating in the strategy and execution of marketing tactics.ABOUT YOUYou have experience marketing entertainment content with a solid understanding of consumer marketing and all the associated skillsets. You possess great project management and process management skills to achieve success. You have sound business sense, powerful attention to detail, and an ability to work collaboratively to execute quickly and effectively and the ability to articulate complex ideas to content partners clearly. The Associate Director should thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic and not afraid to take risks.As a Associate Director of Content Marketing, you will... - Develop marketing strategy and execute highly visible, go-to-market plans for Original and exclusive programming properties, with a holistic eye on curating thoughtful multi-surface and multi-channel new and existing customer experiences. - Work with internal stakeholders across teams to manage and deploy content marketing communications and promotions to drive customer acquisition, engagement and increase long-term member retention. - Leverage all internal resources to produce Audible and Amazon members with seamless, personalized experiences that drive acquisition and activation activities. - Proactively identify and resolve issues that may impair the organization's ability to meet its strategic, financial, and technical goals. - Own, submit, and manage creative briefs for campaigns. - Own, track, and update deliverables lists for campaigns. - Own, track, and update budgets for campaigns (including tracking purchase orders, approvals, and total spends). - Continually ideate new marketing engagements and execution's connected to content trends. - Monitor and mine the Originals catalog for titles that can be opportunistically promoted. - Manage implementation quality control and to ensure all executions are done on time and correctly. - Manage reporting and metrics data pre-, during, and post-flight.

Keywords: Audible, Newark , Associate Director of Content Marketing, Advertising , Newark, New Jersey

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